Building A Web Business After Hours at SXSWi
Feb 15 2009

South by Southwest Interactive is just around the corner!  I was honored to have my one and only panel idea selected and it’s called Building A Web Business After Hours.   The idea/thought came to me to submit this topic because I found myself living it when I took on a day job back in June 2008 so in October when they were looking for panel ideas….  If you keep up with my blog, you’ll realize that I get some strange thoughts sometimes and I’ve been known to unwittingly follow them.  This time I got lucky!  It will be on Monday, March 16 at 3:30 p.m.

Many entrepreneurs spend time after hours building businesses for a variety of reasons and let me tell you it’s NOT easy but given this economy, it’s a very viable bootstrapping option.  I have lined up some really credible, fun, and amazing people to be on the panel.  All of them have either built businesses after hours or are currently doing so now.  Here’s the info:

Building a Web Business After Hours
Room 18BCD
Monday, March 16th
3:30 pm – 4:30 pm

Many businesses are built after-hours or during odd hours of the day and night. Join us for a panel discussion by entrepreneurs who built (or are building) their Web/E-commerce/Other business while holding a day job, multiple jobs, or who are currently balancing two+ career options.

Gretchen Heber CEO/Co-founder,   NaturallyCurly.com

Jeremy Bencken Co-founder,   Buzzstream

Aruni Gunasegaram Founder/CEO,   Babble Soft LLC

David Altounian President/Founder,   iTaggit

Lisa Stone Co-Founder & Pres Of Operations & Evangelism,   BlogHer LLC

Please tell all your friends who are attending SXSWi about this really cool panel.  8)

My 2009 SXSW Interactive Panel Idea Was Selected!
Oct 2 2008

Woo Hoo! I submitted a panel idea for the 2009 SXSW Interactive extravaganza a couple of months ago and I was just informed that it was selected!  It will be called Building A Web Business After Hours.  Although I have several panelists lined up, we have been asked not to finalize the panel yet — probably to make it oh so hugely compelling for all of you to attend!

One of the cool things about being selected is that I get a free Gold Badge pass to attend SXSW interactive and so do the panelists!  I probably won’t have much time to party late into the evening unless my husband doesn’t mind watching the kids for 5 days/nights in a row. 🙂

Thank you to all of you who voted for the panel idea during the open voting period.  It wouldn’t have been selected without your support!

SXSW Interactive – Tuesday, March 11, 2008
Mar 12 2008

Yesterday was the last day of SXSW Interactive and I have practically a desk full of business cards.  Our son came yesterday (yes, it’s Spring Break here) for part of it as well but went with husband this time to a panel he attended.  I was only able to make one panel yesterday and spent the rest of the time networking.  Check out my posts on events I attended on Sunday (including my take on the Zuckerberg/facebook interview) and Monday.

Robert Scoble even did an interview of me that was posted to Qik but for some strange reason (due to the 3G connection) it got broken down to 16 different few second clips.  Here’s the first one, here’s a middle one, and here’s the last clip.  They are going to try to see if they can string it together, but it’s looking doubtful.  Guess that means we’ll have to do a more official one next time!

UPDATE: Qik was able to string pieces of the video together and you can see it HERE.  Once they get Robert’s phone, they will see if they can fill in some of the missing gaps using the files on his phone.  Once they do that, I’ll embed the video in a future blog post.

The Insiders Guide to Angel Investing
This panel was not really a panel because the only speaker was David Rose.  David is the founder of New York Angels and Angelsoft, a software application that helps angel investing groups manage plans received by entrepreneurs.  He had some great info on angels and angel investing.  He mentioned that he would make his slide-show presentation available and I will update this post if and when he sends the link, but here are some highlights:

• There are 600K new companies started each year.  Of those 350K are self-funded, 200K are funded by friends and family, 50K by Angel investors, and a mere 1200 by venture capitalists.
• Angels are generally about 57 years old, they have a master’s degree, 15 years of entrepreneurial experience, have been involved with and/or started on average 2.7 ventures.
• To be an accredited investor you must have $1 million in assets and have to have made $200K of annual revenue for the past 2 years.
• The average angel investor has spent 9 years investing, had done 10 investments, had 2 exits (profitable or lost their money), and 10% of their wealth is tied up in angel investments.
• Angels look for companies with Scalable Business Models, an “Unfair Advantage,” a Great Entrepreneur, External Validation, Low Investment Requirement, Reasonable Valuation ($1 to $3 million pre-money range),  and a 20 to 30 times return on their investment within 5 to 7 years.
• The single most important characteristic an Angel investor looks for in an entrepreneur is Integrity.  Then they look for Passion, Experience, Knowledge, Skill, Leadership, Commitment, Vision, Realism, and Coachability.

David said most angel investors don’t end up making a ton of money from angel investing.  In fact most lose money.  Many invest because they want to give back and help other entrepreneurs.  He even offered us a joke that goes like this:  How do you make a small fortune angel investing? You have to make a large fortune first! 🙂

He then went on to talk about the process of applying to an Angel network and described what the entrepreneur as well as the Angel investor sees if they are using the Angelsoft software application tool.  If you are an entrepreneur, he suggested you submit your plan at www.angelsoft.net/entrepreneurs.   They will soon be launching a site called Open Deals where entrepreneurs who don’t have access to a local angel group can submit their plan.  For a full list of angel groups, check out the Angel Capital Association site and their directory of angel groups.

All in all, I had a great time at SXSWi.  I look forward to attending next year and maybe even being a panelist!

SXSW Interactive – Monday, March 10, 2008
Mar 10 2008

It’s been a long, fun filled day at SXSW Interactive today.  So this post won’t be as meaty as my previous SXSW post.  I met tons of people today and many people who know me and who I know from twitter.  It was so cool to have so many people come up to me and say, ‘hey, aren’t you @aruni on twitter?’  I guess I kind of stand out in a crowd. 🙂  I probably gained about 30 followers just from tweeting about the panels I attended.  Here’s a quick overview because honestly I’m kinda worn out:

The Care and Feeding of Your Startup
This panel was made up of some local entrepreneurs from Unwired Nation as well as a venture capitalist from Texas based DFJ Mercury and a couple of others.  Some key insights:

• Someone needs to serve as the “Belief Engine” for your startup which I took to mean the “evangelist” but I thought that was a unique way of saying it.
• Make sure your product fits into your users way of life and they don’t have to drastically change what they are doing
• Understand if your concept is a feature or a business.  It could be a feature that expands into a business.
• You should aim to exceed investor’s expectations.
• 9 out of 10 entrepreneurs can’t go the distance so they really should identify a strong mentor.
• Make sure the people you hire have ‘karmic velcro’ which means they have the fortitude to stick around when the going gets tough.
• There are 3 key people you need in a start-up.  1 in charge of product, 1 handling business development who can close the early deals, and 1 evangelist.
• It’s not appropriate to go to VCs in the first 2 years of a business, because in the first 2 years you are still assessing the market risk.  Almost all the VC deals that occurred with Web companies in early stage have not worked out and they are struggling to get their money back.
• Keep two sets of books.  One you show your investors and one with even more aggressive numbers that you aim for internally.

True Stories from Social Media Sites

This panel was moderated by Guy Kawasaki, who was so kind to put my blog near the top of his new AllTop Moms site.  It was notably a panel of 5 women and 1 guy.  Two of the women were twitter pals so when I got up to ask a question and say ‘hi’ one of them was tweeting about me.

I had my son with me at this panel because he’s home for Spring Break so I wasn’t able to take a lot of notes or do many tweets because half way through he wanted to play a game on my phone!  He actually did really well, scribbled a bit, and then drew a funny looking dinosaur who he felt the need to show was pooping.  Such a funny kid!  He wanted me to go up to the mic and say something, but when I tried to get him to come with me, he got shy…he is only afterall 5 1/2.

The panelists discussed their great and not-so-great experiences using social media.  What funny and sometimes unbelievable stories they shared!

I met up with my husband after that panel and we took our son for a late lunch at Bennigan’s and then he took him home, and I went to the BlogHaus to network with more bloggers.

Online Adulation: Use Don’t Abuse Your Fans

This panel had an editor from CNET as moderator and some pretty fabulous bloggers including the infamous Dooce whose current post is called Fueled Entirely by Advil.  

I was sitting next to Wendy Piersall from eMoms at Home during this panel and she was twittering away.  She had her laptop so she could do it much faster than I could so I let her take over so go read her twitter stream if you want to read all about it.

Went back to the Bloghaus after this panel and met none other than Darren Rowse (aka Problogger).  Someone took a picture of us and said he’d email it to me so I’ll post it when I get it…assuming he remembers.

Conversation Starters

This event was hosted by DELL and Federated Media and they booked the entire Iron Cactus restaurant on 6^th and Trinity.  Richard at DELL was the lead blogging rep from DELL, who I had met a few weeks earlier at an Austin Tweet Up.

Because I’m twitter friends with Kim Haynes, I volunteered to help with registration since it was an RSVP only event.  Of course, that meant I had access to extra drink tickets and people wanted to get to know me! 

The key speakers were top blogger and FastCompany.tv producer Robert Scoble (aka Scobleizer) and Shel Israel of Global Neighborhoods.

I met so many twitter buds at Conversation Starters, including the famous Chris Brogan, and throughout the day that it would take me all night to type up their names.  Already, this post is longer than I thought it would be!

Stay tuned for my next SXSWi post on Tuesday’s events.

SXSW Interactive – Sunday, March 9, 2008
Mar 9 2008

Although I’ve lived in Austin for quite some time, I have never made it to SXSW but now since a big part of what I do for my company is social media related, I finally had a great reason to go.  Most people associate SXSW with music, film making, bands, and people partying all night long.  For those visiting from out of town and attending the music pieces of SXSW that might be true, but for those of us attending SXSW Interactive who live in town and have kids to take care of, we aren’t able to party (or should I say not interested in partying) all night long.  Although tonight I was tempted to stay out late after having been asked by a couple of people to join some after parties.  But since I just got back from Los Angeles, I figured I should get home and give my husband a little back-up break with the kids.  Here are some brief overviews of the sessions I attend.

Mark Zuckerberg, Founder of facebook

Mark who is a 23 year old billionaire, seemed to be more comfortable during the interview than what I’ve heard he has been before, but he seemed to say some of the same stuff over and over again.  I forgot my regular camera and my cell phone camera is not that great, hence the not-so-great picture above.  However, here are some interesting things he said:

• He mentioned that facebook was going to change their incentive system to one where the more invites you send out that are accepted, the more opportunities you have to invite others to join your network.   
• He also said that at facebook, they begin with the premise that everyone is fundamentally good and not trying to do evil/illicit things. 
• He felt that all of the mistakes they have made so far have had to do with them not giving their users enough control over the process.
• He believes terrorism stems from people not feeling connected to each other.

The interviewer, Sarah Lacy, from BusinessWeek.com, had a strange interviewing style.  Sadly, much of the audience was wondering why she was asking the questions she did and why she was asking them the way she did.  Honestly, it seemed like she was a teenage girl flirting with a billionaire 20 something entrepreneur and many of her questions weren’t really questions they were statements.  After, the audience turned on her, I thought she might wonder why but apparently she thought she did a great job and said Mark told her she did a great job.  Omar Gallaga, who blogs for Austin 360 Digital Savant did a post-panel video interview with her that you can see HERE.  Check it out, it’s a good interview.  She believes that since she is one of the few women tech journalists that she always gets flack and is misunderstood.  Since I’m a woman in tech, after seeing her today I wouldn’t agree with her assessment of why the audience didn’t like her, but kudos to her for putting herself out there and trying.  I know she is being flamed on the Internet for the interview but if she can bounce back from this and learn & grow from this experience, she will be on her way to achieving great things.

Thom Singer, Author and Speaker on Networking

I tried hard to make it to Thom’s book reading, but after getting out of the room after Zuckerberg spoke, it was something like a 3 block hike from one end of the convention center to the other.  I arrived as he was wrapping up his Q&A.  Thom is an author and blogs at Some Assembly Required.  He’s about to release a new book called Some Assembly Required for Women.

Kathy Sierra, Author and Speaker

Kathy Sierra was a very interesting speaker.  She gave tips and advice on how to get your customers (and employees) passionate about your products.  The room was packed and since I was coming back from the other side of the convention center they wouldn’t let us in!  As I came up to the front of the line to ask what was going on, they said they couldn’t let us in because of fire code violation stuff. I was in line with Francine Hardaway and we along with a few others made some noise about how full it had been at the Zuckerberg talk and surely they can let us in since there weren’t more than 20 to 30 of us waiting outside and we had seen some people leave.  After a few minutes, they let us in.  Since I haven’t been blogging for a year yet, I didn’t know the back story on Kathy’s blogging stalker weirdness almost a year ago.  She indicated that she might start blogging again, which I look forward to.

The Super Collider: A Hero of the Social Network

I attended this panel briefly and it wasn’t what I thought it would be.  One of the panelists discussed how she was using the various social networks and social media to promote her business.  It was interesting, but nothing new so I took off to the Entrepreneur’s Lounge at Fogo de Chao Brazilian restaurant for a short after party.  It was hosted by ATI and uShip.  Ran into Bryan Mennell of Austin Startup blog there.

Hearing these people speak was fascinating but what was even more exciting to me was meeting face to face with many of my blogging friends and meeting new friends including Wendy Piersall of eMoms at Home, Liz Strauss of Successful Blog, Tamar Weinberg of Mashable, Gina Trapani of lifehacker, Laura Mayes of Sk*rt, Annalee Newitz of io9 (she blogs on sci-fi stuff), and Tim Walker of Hoovers Business.

Stay tuned for more of my SXSWi experiences on Monday and Tuesday.

Reinventing Yet Again – Ideas to Invoices Podcast
Mar 18 2024

It has been a long, very hot minute since I last posted on this blog in September 2018, almost 5 1/2 years ago. Lots of changes and thankfully mostly good ones, but also some very challenging and sad ones. I am a recent empty nester (i.e., my two kid startups/ventures are launched ❤️❤️). I have stepped into and out of a couple other tech startups/turnarounds as well as danced, sang, and traveled a lot! I plan to do more of the latter 3. As for tech startups…

I have been “venturing” back into the Austin entrepreneurial scene, after quitting my my job late last year, and have noticed how much it’s changed over the last ~25 years since I first put my toe in those waters! During my networking adventures, I was fortunate to meet Laura Lorek at a Women Founder’s Forecast event she hosted via her organization Silicon Hills News. She asked if I would be open to being interviewed for a podcast, and I said “Hmmm. Sure, why the heck not!” since I’d never participated in one before. She published it just before SxSW 2024 started here in Austin, and it turned out great: Key Takeaways from the Ideas to Invoices Podcast with Austin Serial Entrepreneur Aruni Gunasegaram. I still cringe a bit when I hear my recorded voice (not a great trait for a singer/songwriter I know), but I am happy with how it turned out.

Please check it out if you have some spare moments and are vaguely interested in hearing about my entrepreneurial endeavors as well as learning more about Silicon Hills News. I am surprised and grateful at the response on Laura’s LinkedIn post about the podcast, especially from folks I haven’t seen in over a decade! It feels like a lifetime ago when I was actively starting/co-founding businesses but have been working for and with other amazing entrepreneurs/founders since then. The fact that people still remember me is kinda cool.

Thank you to those who have remained subscribed to this blog or happen to randomly find yourself here. I hope you are all striving to be the best versions of yourselves and this post finds you happy, healthy, and content. If not, well I hope you are one day closer to being so because we all know how nauseating yet also exhilarating a roller coaster ride this thing called life can be. I continue to do a lot of self work, yoga, breathing, reading, accepting, and healing…so just maybe I will figure out what I want to/should be/must be doing with the rest of my life (when I grow up). ☮️ ❤️ 😅

How do You do Your Homework?!
Aug 20 2014

The cutting edge education technology company (Querium), where I run client services and operations, has submitted a a Future 15 session idea for our CEO, Kent Fuka.  Here’s an overview:

Ask any math instructor and they’ll tell you that while it’s nice to see a student’s answers to homework and test questions, what they really want to see is how the student got that answer. In this session we will demonstrate expert system technology that provides step-by-step tutoring assistance in a virtual, one-to-one experience. The system has students “show their work” by supporting handwritten work on tablets and reports on that work to instructors to provide insight into student thinking.

For a summary video of this the concept behind the session, check this out: http://vimeo.com/99060342

To VOTE, go here: http://panelpicker.sxsw.com/vote/38969 (Thank you!!)

You will learn about:

• The future of online math problem solving to help you, your kids, your students, and/or your teachers increase success in STEM (science, technology, engineering, and math) subjects!  Will multiple choice questions in math related topics be a thing of the past?!
  
• Cutting edge, A.I.-based software that evaluates student problem solving step by step.
• Translation of student problem-solving data into actionable insight for instructors.

Thanks in advance for your vote and for sharing the link.  We look forward to seeing you there!

Here’s an overview of Querium:

150,000 Miles
Mar 10 2013

I wrote a post on October 19, 2009 when my car reached 100,000 miles.  I don’t know why I wrote that post, but it was a milestone for me since I’d never owned a car with that many miles on it.  Oddly, I remember a few minutes of the morning of the day I went into work after writing that post as well as what I was wearing along with a conversation I was having with the office manager at the time.  Here are a few quotes from that post updated for now:

“And now here it is 8 [11.5] years, 2 kids, 3 [5] jobs, several written articles, 381 [600] blog posts [1,977 comments], and one mid-life crisis later and the car has been solid (knock on wood).”  I did just have to spend about $1,500 to fix a timing belt tensionar pulley issue and a side engine mount thingamabob a week ago…the timing (pun — or whatever — intended) wasn’t great from a cash flow perspective, but hey it’s still running!

“I was too busy chatting with my [best] friend [driving to/from SXSW] at the time to notice when it hit the 100,000 [150,000] mile mark.”

“I wonder for how many more miles I will own this car…”

Not that 99.5% of most people really care about my car or it’s mileage, but let’s just say these last 50K miles on my car have felt like a 100K miles in my life.  The amount of change that has happened in my life personally (myself and my kids) and professionally has been astounding.  And sometimes I’m surprised I’m still standing, but since the kids and I have regular check ups with friends & doctors and an active social life that keeps us driving around, I guess the life maintenance plan is working okay so far… I think I need to get an oil change.  How does one get a personal oil change? 🙂

Is It Really That Easy To Raise Money?
Aug 19 2012

The success companies and artists have seen on Kickstarter make it seem easier to raise money than ever before.  According to the article Kickstarter projects generate millions of dollars, a notable group of people have raised substantially more money than they intended.  According to the article:

Pebble Technology wanted to raise $100,000 to make 1,000 wristwatches that can be programmed with different clock faces, and they ended up with $10.3 million.  The founder of Pebble is 25 years old.

Designer Casey Hopkins asked for $75,000 to make a luxury iPhone dock out of solid aluminum. He got $1.4 million. That was in February 2012 and his project was the first to surpass $1 million.

Artist Rich Burlew asked for $57,750 to put his comic books back in print, and ended up with $1.3 million.

Ouya asked for $950,000 to create a game console and hit $8.6 million in pledges.

Apparently 10% of the films in this year’s SXSW film festival were funded by kickstarter!  That’s incredible!

It seems easy, but there is a finder’s fee: Kickstarter takes 5 percent and Amazon.com Inc. takes another 3 to 5 percent for processing the payments. Recipients are also typically taxed on the funds.

It’s interesting to note that most, if not all, of the people who exceeded their fundraising goals already had a reputation for delivering good products as well as a loyal following.  It would be much harder for someone to come out of nowhere and achieve the same results.

It will be interesting to see how long this trend lasts and if lawsuits will arise if people who contribute their money aren’t satisfied with what they get.  How does one get a refund?

South By Southwest Interactive – 2012
Mar 9 2012

This is the first time in 4+ years that I don’t have a badge to SXSW Interactive (March 9 – 12, 2012).  I attended for the first time in 2008 and then did a panel in 2009 called Building A Web Business After Hours.  My last few years of posts on this event can be found by clicking HERE.  I’m using a picture (facebook, twitter, myspace) in this post I took last year of a woman’s t-shirt that almost perfectly describes the last few years of the SXSW experience.

I’ll be in and around the scene at parties (starting March 8) when and where I can.  I’ll do my best to support my entrepreneur friends in their shameless self promotion and wild depravity.  I’m looking forward to networking and running into people I haven’t seen in a while, including some of my loyal readers. 😀

The Twouble With Twitter
Jun 7 2011

I’m sure that’s not a unique blog post title.  I’m trying to figure out if I can get back engaged in twitter.  It was a useful tool and a great way to stay connected when I was working on Babble Soft from home.  Now Babble Soft is up for sale by my business partner, and I’ve been at a full time job day job for three years.  I was a relatively early adopter of twitter (@aruni), and I think I started losing my interest in it probably about two years ago.  I’ve hardly tweeted much the past year and half or so except for when I’m at events like SXSW Interactive.  My blog posts feed automatically into my twitter stream as well as into my facebook account.

I currently have over 2,200 followers on twitter who probably a) really don’t read my tweets, b) are happy with links to my blog posts, or c) think I’m somebody else.  I guess I was somebody else back then and I’m somebody else right now.  I’m just wondering if the somebody I am right now has the time or use or I guess more importantly the ability to contribute meaningful tweets to my followers.  I guess time will tell…

Timing Is Everything – Babble Soft Update
Mar 7 2011

It’s taken me quite some time to write about this because of a crazy busy schedule and I wasn’t really sure how to write about it.  In addition to my day job, I’ve also taken on a side consulting job in order to learn about a different industry and to bring in some additional income.  The last 20+ months seem like a blur to me with all the changes I’ve had to absorb and process in my life personally and professionally.  A few months ago my partner at Babble Soft, Nicole Johnson, who has been running the company for over a year, told me she needed to put the company on hiatus so she could better manage her life.

Nicole also has a day job as well as another side job (baby sleep advice), and as I and a few others on the panel I coordinated called Building A Web Business After Hours at SXSW Interactive (starting here in Austin later this week) a couple of years ago have subsequently realized: it’s very hard to do.  We had to pass the baton to someone else who could spend more time on our respective companies.  Since I had been in her shoes juggling kids, family, day job, oh and just a handful of personal transitions not too long ago, I told her to do what she felt was best for her and her family.

They say timing is everything and it is so true and especially with businesses.  So many things have to go right for an endeavor to be successful.  There has to be the right balance of personal situation, market acceptance, technology working, right people, etc. that sometimes it’s a wonder any businesses survive!

So it was a bitter sweet transition that happened a few months ago and maybe someone will be interested in buying our intellectual property, the domain name, or Nicole will be able to reduce hours at one of her other jobs to re-launch fresh in a year or so!  A few months ago, we moved everything (including my blog) off of a dedicated Rackspace server to a much lower cost alternative.

So goes life.  If things aren’t working out, it’s better to recognize that something is about to break (whether it’s you or your business) to make changes earlier rather than later.  Sometimes things don’t work out as planned, and I’m so glad I live in the US where we can learn from every business success or failure and still be respected and get another job.  As an example, check out the interview by Fareed Zakaria, CNN news/TIME editor, did of the Foursquare founders.

Signal to Noise
Jan 30 2011

A couple of years ago someone I know mentioned the term ‘signal to noise’ when talking about social media and my tweet stream in particular.  His comment indicated that he thought I was putting out more noise than signal, which was probably true.  I used to tweet a lot more than I do now and he said this during South by Southwest Interactive when everyone was tweeting.  Currently, most of my tweets are just links to my blog posts.  I had already been using twitter for some time and he was new to twitter. I had close to 2,000 followers and was following maybe 700 people at the time and he was probably following 50 people so, in proportion, my tweets appeared more often in his twitter stream than most people’s appear in mine.

It’s true that social media tools have provided a platform for noisiness.  People put out a lot of noise and seemingly irrelevant information about themselves and others.  But people are noisy in person whether they are talking a lot, writing a lot, or paradoxically not saying anything at all.  There can be a lot of ‘noise’ in silence.  When I say ‘noise,’ I mean information.  Some people can decide that what a person is saying or not saying is irrelevant and dismiss it as mere noise, but, in my opinion, there is always ‘signal’ in there somewhere.  Whether we want to spend time or care to understand the signal and what it’s telling us is another thing.

Interestingly, a company called Mass Relevance (Austin Startup blog post), recently launched and funded here in Austin, seems to me to be trying to separate signal from noise based on one of the executives answers to a question in the blog post:

Q: Only a small fraction of social status messages (like tweets) get viewed. Is there real value in that data?

That’s exactly the point. More user generated and social content is being created than we can consume. The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place. A good analogy of the value of all this data is like web analytics. If there’s only two web analytics report you view about your web site, is there value in the rest of the log data? Of course there is, you’re just not getting at it. We know that there’s tremendous untapped value in data, as there is in social content. The value is in how to aggregate, curate, display relevant content, create participation around the conversation, and analyze how it drives real business metrics. And it’s more than just technology. We have the expertise, service and support to make this work for large companies.

I wish them luck in finding relevant, poignant signals for their clients.  I just hope people don’t stop looking at and listening to people directly instead of just sifting through their words on a social media platform.  If you pay attention, you can pick up very strong signals directly from a “noisy” person that can help you work with and manage people and even understand your customer better than just what they write down in 140 characters or less.  As they say, close to 80% of human communication is non-verbal and never gets put on a computer screen or paper.

A Point In Time
Mar 10 2010

Today was an interesting point in time for me.  March 10, 2010.  My son is 7 1/2 years old and my daughter is almost 5.  God, I love them so much.  A mother’s love cannot be explained in mere words.  When we learn to communicate telepathically maybe we can share that intense love and the world would be a better place.  I will blog more later about the poignancy of this day which happens to be a day or so before SXSW Interactive 2010 starts.

I picked up my kids from school after their soccer class today, and they rode their bikes near the house for a little bit since it was such a gorgeous, sunny day after the sudden burst of rain earlier in the day.  My daughter wants me desparately to take her training wheels off so she can ride like her older brother, and I keep telling her to wait until summer or the weather is consistently better so I have time to teach her like we did my son back in 2008.

I’ll be attending SXSW Interactive this year as a spectator.  Last year I organized a panel called Building A Web Business After Hours.  It was fun and well attended.  I learned since then it’s a very hard thing to keep up especially when you don’t have the time, support, and monetary resources to do it well.  I ended up transferring ownership to my amazing partner, Nicole Johnson.  This year I submitted a panel idea on how to leverage your online and offline networks, but it was not selected because I think they wanted it to be more narrowly focused.  I was kind of relieved actually.  I’m looking forward to going and supporting the Austin Technology Incubator‘s presence there via Bart Bohn’s (Wireless/IT Director) involvement with the Entrepreneur’s Lounge, Austin’s Interactive Showcase, and The Accelerator.  A couple of ATI’s companies have been nominated and will most likely do very well.  I’m also looking forward to the parties I’ve been invited to, catching some interesting panels, and seeing some of my online friends I haven’t seen since last year.

Onward and upward.  Today is another day in the journey of the rest of my life…

Diane Birch – Meet and Greet
Aug 10 2009

I’m on a winning streak!  Not only did I just win a bunch of I-Spy stuff, but I also got a call this morning from our local radio station Mix 94.7 and they told me I won a special viewing with Diane Birch, a great up and coming singer.  I first saw her at SXSW earlier this year at Guy Kawasaki’s AllTop party.  She really has such an amazing voice which is so mature for someone in her mid-20’s.  She’s been on David Letterman and played with Prince.  Fortunately, I could shift my schedule to make it there for about an hour in the late afternoon before I had to pick up the kids.

Last week I got an email about her visit to Austin, so I went to the site and signed up for a chance to win.  I didn’t really think I’d win so when I got the call I was pretty surprised.

I even got a picture with her and an autographed little poster, that I’m not really sure what I’ll do with.  I’m wondering if I should take these unusual wins as a sign that I’m on the right path in my life journey right now or just chalk it up to mere coincidence?

I have been really interested in learning more about music, getting into the music scene and my kids could certainly use some more brain exercising games so they are both nice coincidences.

Many great things in life and business can only be attributable to luck.  But you have to be open to the opportunity.  There’s a difference between the person who walks by a $5 bill and sees it because she’s looking around and open to opportunities and the one who walks right on by because she’s looking straight ahead absorbed in the incessant thoughts in her head.  I often wonder how many opportunities I’ve missed because I’m too caught up in thinking and worrying too much about things I probably shouldn’t.