Social Media Mania – What’s A Gal To Do?
Dec 13 2007

Wendy at eMoms at Home did a post recently where she asked her readers “How do you Use Social Media to Promote Your Business?”  I didn’t have time to answer then and I’m sure I missed out on the free books, which is OK because I never seem to have time to read any books these days.  I’ve had a few days off from software testing, so I figured I’d do a post about it.

There are so many aspects to social media that it’s tough for an entrepreneur to keep up.  I mean we still have to sleep!  Fortunately, I’m fairly social.  I mentioned on a post that Liz Strauss did recently called Business and Life: Are You Making the Most of the Conversation? that “I am a Participant, rarely a Lurker, and often a Listener.”

It is fun making friends all over the world and it’s easy to be social from behind your computer when it fits with your schedule.  In the past I resisted joining sites like facebook because of the time commitment

To do a social network right, I figure it means committing significant time to it.  When you are launching a start-up, planning to raise funds, taking care of kids, maintaining a house, etc., it’s not easy to be as active as one should be in these networks over time.  But so far it’s been fascinating to see how other people interact with the networks.  I mean can you believe that facebook has over 55 million users all over the world?  That is amazing!  So here’s what I’ve done and what I’ve observed:

I started this blog (it had a different name before) with the help of Connie Reece. She gave me the kick start I needed! I think I did my first post back in May 2007. The blog has been fun and I know it has driven some additional traffic to my company site, Babble Soft, but to date I haven’t seen that it’s resulted in more than just a few additional sales. As a result of having a blog, I joined MyBlogLog, FeedBurner, Technorati, StumbleUpon, Digg, and BlogHer. Wendy was also kind enough to invite me to join the Home Business & Entrepreneur FeedBurner Ad Network. I haven’t made much money from these particular ad networks (maybe in total $100) but it has given me exposure to other bloggers and made me aware of other businesses.

I entered some competitions to hopefully win prizes and get additional exposure. I can’t remember all of them but I know I did one at Alpha Moms and I just entered Intuit’s Just Start challenge where I have the potential to win $50K for my business! The ‘vote for me’ widget will be on the right hand side of my blog until shortly after their voting deadline of December 16. After I sent an email to some friends asking if they would vote for me, I found out that people had to log in to do so. Knowing how much I hate to create unnecessary logins, my guess is that I won’t win on votes, but I might win in the unique idea category and because we have jokingly referred to our Baby Insights application as “Quicken for Baby.” 🙂

I have participated in some blog memes: 8 Random Things About Me and Blogging Tip Meme. Neena just tagged me again for a My Favorite Words theme. Memes give you exposure but they are time consuming so I think after doing this last meme, I will have to put a notice somewhere to let people know not to tag me unless they let me know first because I would hate to leave a meme go unanswered. I’m answering the Favorite Word meme by bolding my favorite words in this post (in case you were wondering why some of the words are in bold text). Isabella at Change Therapy I hope that’s OK with you! What do these words say about me? I guess that I’m a driven, committed, somewhat zany, looking to learn, searching for connection/peace, sleep deprived, mom-ified, and sometimes creative.

I joined LinkedIn. I’ve found LinkedIn to be useful for business related networking…for answers to specific questions. I haven’t yet established a deal or attempted to look for employees there which I hear is what it’s meant for. I’ve been able to answer a few questions on LinkedIn but I don’t think I’ve contributed to the increase of anyone’s business yet.

I joined facebook. Mostly to learn from the king of social networking sites. I may do some targeted ads there some day when time and money permit.  I also set up a company page on facebook for Babble Soft.

I engaged a full service SEO/SEM firm.

I just joined twitter. I even added the little widget to my sidebar, and I integrated it with facebook. I really resisted joining twitter. I had no idea why anyone would be interested in my day to day activities. More importantly I didn’t think I would be interested in anyone else’s day to day activities! I already have about 20 followers. You may be wondering what pushed me over the edge and made me join twitter…well it was the Duran Duran concert I attended earlier this week. I was there and I suddenly thought ‘wouldn’t it be great if I could tell my friends and random strangers about the fact I’m at this cool concert?’ and then all of a sudden I “got” twitter! Will it result in additional business? I’m not sure. Time will tell.

I have not yet joined MySpace or YouTube (but I’ve been to the site many times).  If I had to guess, I will probably join YouTube before MySpace, but first I need to create some videos!

Overall, I think I’m still at the tip of the iceberg when it comes to building a powerful online network and I’m a little bit afraid of getting in too deep and getting stuck in a networking hole somewhere.  I’m not sure if that makes sense to anyone, but it’s a fear I face nonetheless.  Maybe I’ll find peace there instead.

Author: | Filed under: babble soft, blogging, competition, entrepreneur, entrepreneurship, networking, social networks | Tags: , , , , , , , , , , , , , , | 13 Comments »

13 Comments on “Social Media Mania – What’s A Gal To Do?”

  1. 1 isabella mori said at 1:48 PM on December 13th, 2007:

    hey, what a creative way to deal with this meme! i love it!

    yes, stumbleworthy 🙂

  2. 2 Aruni said at 2:14 PM on December 13th, 2007:

    Thanks isabella! Thanks for the stumble. I’m trying to figure out how to let people know about stumbling/digging this post. 🙂

  3. 3 David said at 5:16 PM on December 13th, 2007:

    Nice blog and post Aruni’s

    I stumbled you 🙂

  4. 4 Aruni said at 6:02 PM on December 13th, 2007:

    Thanks David. Nice to meet you!

  5. 5 Neena (NeenMachine) said at 9:55 PM on December 13th, 2007:

    I understand your time crunch. I am having one of my own this week! So I do thank you for participating in this meme. While they are time consuming, they are a great way to meet other bloggers. Sometimes they take me a month or longer to complete – but I usually get to them eventually. 🙂

  6. 6 gaic said at 6:34 AM on December 14th, 2007:


    Interesting article. we building a free Entrepreneurs Investors community. Our idea is to bring to entrepreneurs advice that will help them in the growth process. The website is free of charge while still in beta. Let’s develop markets together!

    I leave you the decision to publish the address of the website (

    Thanks and good work!

  7. 7 Aruni said at 10:35 AM on December 14th, 2007:

    Hi Neena – I’m glad I could work it into this post!

    Hi Gaic – good luck on building your Entrepreneur’s Investor’s community!

  8. 8 gaic said at 10:36 AM on December 14th, 2007:

    Thank you!

  9. 9 Mack Collier said at 6:30 PM on December 17th, 2007:

    Aruni there’s too much for all of us 😉 I think we just have to do what you are doing, experiment, and once we become familiar with each site/tool, we can decide how to best allocate our time for our goals.

    BTW, Happy Holidays!

  10. 10 Wendy Piersall said at 11:37 PM on December 17th, 2007:

    Great stuff Aruni! And you’re not too late for the books. 😉

    I also gave you a vote on the Intuit contest – GOOD LUCK with that!

  11. 11 Aruni said at 7:45 AM on December 18th, 2007:

    @Mack – thanks for the affirmation. I guess all we can do is experiment…trial by fire as they say.

    @Wendy – THANK YOU so much for voting for me! I really, really appreciate it. I’m crossing my fingers because $50K can go a long way in achieving my goal of helping new parents. I’m not sure if I have a choice on books but I recently discovered Seth Godin’s blog and I’m guessing his book would be a good read (in my spare time :-)).

    Happy Holidays to all of you!

  12. 12 Linette said at 10:25 AM on December 18th, 2007:

    Very nicely said. I love social media, I haven’t tried Twitter yet, but I think I may give it a try.

  13. 13 Aruni said at 11:18 AM on December 19th, 2007:

    Hi Linette – thanks for stopping by. There is just so much social media one gal can do. 🙂 If you join twitter, let me know and we can follow each other.