Customer Differentiation in Competitive Markets – SxSW Interactive 2016
Aug 24 2016

Vote For My PanelPicker Idea- from August 8 - September 2, 2016 at panelpicker.sxsw.comIt’s been over 7 years since I submitted a panel idea to SxSW Interactive and now the time has come to do it again. You may wonder why or you may not care at all, but nonetheless I’m letting you know about it. 🙂

Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. We’d love to have the opportunity to share our collective wisdom on how to create, build, and maintain a highly successful customer focused organization using the knowledge and tools available today.  Comments on the panel picker are important because they help the selection committee assess audience engagement.

The really fun, engaging, and knowledgeable speakers are:

I’d love to be able to repeat the SxSW panel experience to help others build great customer focused organizations thereby resulting in not only great customer engagement but also fantastic employee engagement.  Happy Customers = Happy Employees = Happy Customers!

Gracias. Thank You. Xie Xie.

P.S. Thanks to all my readers, colleagues, and friends who voted for the panel, Building A Web Business After Hours, oh those many years ago.  It was selected, we presented in a very large room to hundreds of people, and it got great reviews.

Author: | Filed under: client services, competition, social media, social networks | Tags: , , , , , , , , , , , , , , | 4 Comments »

Do You Care?
Sep 7 2014

bowl of flowersDo you care? It seems like a simple question, and the answer obviously differs based on what you are talking about.  For instance, do you care about your customers? Do you care about your kids? Do you care about the random person walking down the street? Do you care about lizards?

There are many case studies of companies who have done well because they truly care about their customers and their employees.  There are writers who write about the critical importance of caring about customers and their readers.  They go so far as to say they “love” their customers.

So why is it that so many companies don’t understand how important  love, care, & empathy are to the creation of meaningful success and often goes hand in hand with financial success? Maybe caring is hard to scale?  Apple cares in one way.  Does Microsoft care in another?

The photo in this blog post is from our recent trip to Sri Lanka.  It is picture of flowers floating in a bowl of water in the area outside of a jewelry store we visited.  Many hotels and other places had similar bowls with flowers in them in the entrance area.  One hotel where we stayed had each arriving guest place a flower in the bowl to show how many people had checked in that day.  It seemed a simple gesture to demonstrate that the people in that hotel cared about each of us (unique, beautiful flowers) and wanted our experience to be the best it could be, and it was!

Author: | Filed under: client services, entrepreneurship, travel | Tags: , , , , | Comments Off on Do You Care?