Hate Is Not The Opposite of Love
Aug 3 2010

Most people think the opposite of love is hate, but really it isn’t, and I think most people know this if they take the time to think about it.  If people love your products, you do great.  If you have a group of people who hate your products, you are still likely to do OK.  Take for example the iPhone.  People love it because Apple somehow convinced many of us of its greatness.  Then there are those who hate it (see iPhone4 vs. HTC Evo YouTube video) and it still does great and its main competitor the Android phone is doing well because people love it.  They just spread the word in a less visible/audible way.  Another example is twitter or facebook.  Some people love them and others think they are a complete waste of freaking time, but they are both doing well from an adoption if not a profitability standpoint.

The same is true of people.  Some people love Steve Jobs (founder of Apple) and some hate him for his megalomaniac ways.  More often than not people apparently hate Larry Ellison (founder of Oracle) but they still keep buying Oracle products.  Some people love president Barack Obama but some hate him for the change he represents and for his sometimes questionable political decisions.  The same goes for Rush Limbaugh and former president Bill Clinton for his promiscuous way.  Everyone seemed to love Lady Diana and despise Prince Charles because he loved another woman not nearly as beautiful and sweet as Lady Di.  The vast majority of people adored Mother Theresa and Gandhi.  Some people love hard rock or country music and some can’t stand either.  So the products, people, and genre’s that people don’t care about are the one’s that no one gets emotionally charged about either way, and they disappear or have a very small niche.

So the opposite of love is not hate, it’s apathy.  What kind of company, product, person are you or do you represent?  One that people love or hate?  Do they not care enough to pay attention?  Do they care if you throw your products into the sea or a landfill?  Do they care if you throw yourself into the sea or a landfill?  Will they notice if you walk out the door?  If they don’t care and you are feeling like furniture (song lyric alert), then maybe it’s time to build another product, start/join another company, transform yourself so people notice you/your products, change your life situation, and/or buy new furniture!  All of these things are much easier said than done except, of course, for ‘buying new furniture.’

Author: Aruni | Filed under: entrepreneurship, marketing, steve jobs | Tags: apple, Barack Obama, iPhone, larry ellison, steve jobs | 1 Comment »

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