Central Texas Leading The Way In Clean Energy
Dec 4 2008

Remember when I wrote about the Clean Energy Venture Summit that’s going on in Austin, Texas right now?  Well a big announcement happened yesterday at the conference (see article below).  Texas is poised to be a market leader in clean energy and where I work during the day, the Austin Technology Incubator, will most likely be ‘deep in the heart of it.’ [For those who don’t get that reference, there is a famous Texas song called “Deep in the heart of Texas…” 

My boss has been intimately involved in the planning meetings to make the Pecan Street project happen and we just (finally!) hired a new clean energy director to continue to lead the efforts in building our clean energy portfolio.  I’m particularly excited because the new director (not yet officially announced) will be taking off a bunch of stuff from my plate. I, my boss (aka ‘the man’), a couple of interns, and one of our Advisors (who gave freely of his time) have been holding the clean energy incubator pieces together since the previous director left back in April.  It has been a true experiment in juggling!

Nine companies join clean energy partnership – Participants include Dell, Freescale, Microsoft

Wednesday, December 03, 2008

By Claudia Grisales

AMERICAN-STATESMAN STAFF

Austin’s clean energy future just got a major shot in the arm.

More than a dozen business and community leaders announced Wednesday that nine major companies – from Dell Inc. to Freescale Semiconductor Inc. to Microsoft Corp. – will join in a partnership to help bring clean energy to Central Texas. The companies will help contribute employees to the Pecan Street Project, a public-private plan in the works to bring innovative energy ideas and jobs to the region. 

“There is not another city in the country that has the ability to bring together all these companies on a common vision,” Austin City Council member and mayoral candidate hopeful Brewster McCracken said.

The announcement, which was made at the Clean Energy Venture Summit at the University of Texas, signals that the Pecan Street Project has drawn the muscle necessary to move forward with its aggressive plans.

Read more…

Clean Energy Venture Summit 2008
Nov 24 2008

In my day job running Operations for the Austin Technology Incubator, I work with great people.  They were factored into my decision not to jump off The Entrepreneurial Ledge…

One of those amazing people is Melissa Rabeaux.  She is coordinating the 2nd Annual Clean Energy Venture Summit happening Dec 2 – 4, 2008 here in Austin, Texas.  It’s going to be a fabulous event with several top name individuals in the clean energy space speaking and attending.  Texas is poised to be the hub of clean energy innovation and the conference theme is How Can Texas Win in the New Energy Economy.

There will be panels with topics ranging from venture capital, utility, agriculture, power, and state policy.  The big keynote speaker is Fred Krupp, President of the Environmental Defense Fund.  Check out the Conference Agenda for names of people who will be flying in from all over the country to speak.

If you are interested in clean energy (i.e., looking for a new career), this conference is the place to be!

There may even be some special passes for big time bloggers who want to cover the event. 🙂

Check out the sponsors below:

Have a great Thanksgiving everyone! I’ll be taking a much needed holiday break…but I’m sure I won’t be able to keep myself from tweeting so if you are really that interested in seeing what I’m up to, I’ll be sending out a few tweets… @aruni.

My 2009 SXSW Interactive Panel Idea Was Selected!
Oct 2 2008

Woo Hoo! I submitted a panel idea for the 2009 SXSW Interactive extravaganza a couple of months ago and I was just informed that it was selected!  It will be called Building A Web Business After Hours.  Although I have several panelists lined up, we have been asked not to finalize the panel yet — probably to make it oh so hugely compelling for all of you to attend!

One of the cool things about being selected is that I get a free Gold Badge pass to attend SXSW interactive and so do the panelists!  I probably won’t have much time to party late into the evening unless my husband doesn’t mind watching the kids for 5 days/nights in a row. 🙂

Thank you to all of you who voted for the panel idea during the open voting period.  It wouldn’t have been selected without your support!

Building A Web Business After Hours
Aug 14 2008

Earlier this year, I had such a great time at SXSW Interactive 2008, that I submitted a panel idea for SXSW Interactive 2009 called Building A Web Business After Hours and more people than I thought are interested in seeing it happen! 

Panel Description: Many businesses are built after-hours or during odd hours of the day and night. Join us for a panel discussion by entrepreneurs who built (or are building) their Web/E-commerce/Other business while holding a day job, multiple jobs, or who are currently balancing two+ career options. 

For those of you who don’t know, I am attempting to build a web business (Babble Soft) after hours and lets just say it has it’s ups and downs but mostly it’s really hard and challenging with a big upside bejng that in my day job I get to be around other entrepreneurs.

How many of you (or people you know) are building sites and businesses in their spare time (on the side)?  What kind of businesses are they?  Many great businesses start with tinkering on the side…

I’ve started to assemble a great group of panelists including: 

• One of the co-founders of BlogHer, the top female blogging site in the world that has partnerships and customer relationships with some of the top recognized brands in the world!  Elisa Camahort Page, a co-founder, awesomely mentioned my panel in her Time to vote for SXSW panels post.  Check out Elisa’s post to see the other great panels she’s recommending.
   
• Thom Singer is the director of business development for Austin based vcfo.  Additionally he is the author of four books about the power of business relationships and is a professional speaker.  With the support of his employer, he successfully manages his job and his own business, speaking to companies around the country on how to network.  He blogs at Some Assembly Required.  

• Karen Bantuveris, Austin founder & CEO of VolunteerSpot, knows firsthand what ‘juggle’ means.  She’s built VolunteerSpot from the ground up while running a successful management development and executive coaching business, and being active in her daughter’s school PTO Board and Scout troop.  She even manages to sleep, occasionally.�
   
• Jeremy Bencken, co-founder of ApartmentRatings.com, Tenant Market, and PR for Pirates.  Jeremy and his wife, Katie, founded ApartmentRatings.com in 2000 out of their one bedroom apartment in Mountain View.  They bootstrapped the site while attending business school at UT-Austin and then during full-time jobs for 4 years before selling the company to Internet Brands in 2007.  Along the way they grew traffic to over 12M unique visitors per year (without an ad budget), built a base of advertisers, fought off frivolous lawsuits, and got their site featured on NPR Marketplace, and in stories in the NY Times and AP.

• Gretchen Heber is CEO and co-founder of NaturallyCurly.com, a multi-dimensional company for people with curly hair she founded with business partner Michelle Breyer. She and Michelle founded NaturallyCurly while holding full time jobs as a journalist for the Austin daily newspaper.  NaturallyCurly.com is an online magazine, social network and shopping boutique dedicated to curlyheads. The site came about, in part, because of Heber’s having been told as a child: “It looks like you combed your hair with a stick!” among other beauties. She is married, has three boys, and resides in South Austin. She is active in her neighborhood association and not much else because she’s an entrepreneur and has three young boys, and goodness, who has time!?
   

Please, please, please go vote for the panel by clicking on this link: Building A Web Business After Hours.  I believe 30% of the weight on whether a panel is chosen is from people like you voting.  The only downside is that you have to create a log in, but the upside is that you will be in the SXSW system and see all the other cool panels going on and vote for many more! 

Thanks and I look forward to seeing some of you at SXSW next year. 8)

Women 2.0 Conference – The Rest Of The Story
May 16 2008

So here’s the rest of my Women 2.0 Conference story.  If you want to see tons of pictures (which sadly I and my deep pink Banana Republic shirt don’t appear) please check out the official Women 2.0 Conference Wrap Up post.  You can also see Sophia Perl’s (another semi-finalist) post on it here.

Friday – May 9, 2008
I took my rented yellow car and drove around the Palo Alto/Menlo Park area to meet some people.  I met Jeff Nolan, who was one of the venture investors in my first company, for lunch at a place called Buck’s.  We only just got to know each other while at my last company before I left, but he seemed to be one of the good guys.  I mentioned him in a post I did about angels and venture capitalists a while back.  We might get to work together again and this time in hopefully a more creative and collaborative way.

I tried to meet up with Guy Kawasaki later that afternoon but he had something mildly important to do like make some sort of silly book submission deadline, so we traded tweets and emails instead.  Then I went to the Stanford mall.  I’m not a big shopper, but since I had a few hours to kill, and my husband wanted me to get him a Stanford t-shirt (It’s one of his alma-maters) I wandered around a bit and read The Power of Now by Eckhart Tolle, but was not feeling in the “now” at the time so didn’t make much progress.  So I got some hot chocolate, my rings cleaned, and happened to find a couple of light-weight jackets at really good sale prices to protect me from the Bay Area cool evenings!

Later I had the pleasure of meeting up with Maryam Scoble for wine and fabulous brie with a flakey crust. Yum! Maryam and I met through our blogs.  I initially heard about her and her husband Robert Scoble from our very own Austin based Connie Reece.  Robert even did a Qik video of me at SXSW but I don’t think that many pregnant moms or parents with newborn babies, preemies or twins are watching those videos.  Go figure!

Saturday – May 10, 2008 (conference day)

You can see the agenda for the conference here.  It was an interesting day in a tent near the Stanford golf course.  Walking in grass was a challenge for many of us who were wearing heels.  Those wearing pointed heels especially suffered by sinking into the grass/dirt, but since I would trip and fall on my face in pointed heels, I wear more flat ones.

The most interesting sound bites, in my opinion, came from the Power Panel: “Igniting the spark through strategies taught and lessons learned”

Terri Ghio, Unique Solutions and TBS Connect said: Make sure you have an audience, a secret sauce, strategic alliances, and ability to build the blocks and barriers for success.

Amy Love, Protégé Performance Group said: Build an inner circle, share your dream, think big, and have the confidence & energy to move forward.

Dr. Jwala Karnik, JwalaCo said: Be open to inspiration, tell people what you want to do, and just take the first step!

Dr. Maggie Haertsch, VOICEMAP said: Have passion and be totally committed, focused, and fearless!

Pat McEntee, AuxoGlobal said: Women entrepreneurs are different and that’s OK.  Women look at things they want to spend their time on differently.  Women build different companies. The fact that many retail companies are currently dominated by men is not going to last long, but women should build companies that men feel comfortable in.  By the way, Pat is a guy!

I mentioned the winners of the napkin business plan challenge in my yellow car post, so I won’t mention it here again, but I did want to mention one company and founder who was on one of the panels: Erica Estrada of d.light design.  She is impressive and her company is very cool!  They make affordable, small, solar power lighting units for people in third world countries who have no access to electricity.  So the kids in who live in shacks can study/read after dark and parents can cook or work after dark without having to use a kerosene lamp that not only stinks and has to be bad for your lungs, but also doesn’t last very long.  I really do wish her and her company great luck, good partners, fabulous investors and perfect timing!

I ended the day by eating sushi with the friends I was staying with.  They even took a picture of me (see below) drinking this huge cup of sake! The waitress finished the bottle on me, so the sake overflowed into its holding bowl.  I was glad I wasn’t the one driving us home in my rented yellow car. 😀

Coming soon I’ll post an update on my SEO experiences, so you might want to subscribe to read more about the birth pains of a web business.  It’s not pretty.

A Yellow Car and Women 2.0
May 14 2008

So I lost the memory stick with the pictures I had taken while in the Bay Area for the Women 2.0 conference.  That’s why it has taken me this long to do my first post about it.  OK, so it’s not that long because I got back Sunday and it’s now Wednesday, but it feels long in Internet/blog time!  I had to harass the friends I stayed with to email me the pictures I took with their camera because, yes, I forgot to take my camera with me.  I guess when your brain is also trying to keep up with two kids, things like cameras get forgotten from time to time.  Thank goodness we live in a time where lost memory sticks can be backed up by good friends and email!

As you may know, I was selected as a semi-finalist but not a finalist, and decided to go to the conference anyway.  I’m glad I did.  I saw the 5 finalists present and was quite confident that my company, and several others I met while there, would have probably been better (i.e., more fundable) than at least 2 of the teams that presented.  But hey, it would be hard for most people to decide what teams are the best based on a one-page summary and 2 minute video.  

Koollage was the winner and their tag line is Kool, Kolorful snippets of your digital world to go.  The People’s choice award was Gaiagy and offers residential and commercial building owners recommendations for how they can most economically make their operations more eco-friendly. To see a full write-up on the winners on TechCrunch go here.  But I digress.

It all started with a yellow car.  I reserved a car at Hertz and got a pretty good $22/day rate and the lady at the counter asked me if I wanted a yellow car.  I had expected a compact Hyundai or something so I said sure, but what do you mean by yellow?  She said it was sporty and the notes said it was yellow.  She told me if I didn’t like it I could exchange it for something else.  I half expected it to be some sort of light yellow, champagne color, but it was in fact bright yellow and here’s the picture to prove it.  I smiled when I saw it and figured everyone could see me so chances of my being hit in California traffic would be significantly reduced so I took that Chevy Cobolt, sporty, 2-door with sun roof car and headed towards highway 101!

Stay tuned for the rest of the Women 2.0 and yellow car story by subscribing to this blog.  I’ll be writing about who I met and what I learned in the days to come.

Going to Cali for Women 2.0
May 7 2008

You might have heard, I was a semi-finalist for the Women 2.0 napkin business plan competition.  Well, they informed me on May 3, I didn’t make the finals.  Sigh.  But trying to look on the bright side, I’m actually kind of relieved because now I can focus on networking and learning instead of being stressed out about giving my pitch!  I’m starting to think I’ll have to get a job to support my entrepreneurial addiction.  Too bad I didn’t get rich off of my first entrepreneurial endeavor…

I’d like to profusely thank Sylvester Becker (a.k.a. German Cowboy) of Dana Lynn Media for helping me pull together a very cool 2 minute pitch video which I can’t share with the world yet, but maybe soon.  Sylvester was awesome to work with and so creative!  We used crayons.  We used Little People to illustrate our future customers as well as small figures of Dora the Explorer and her friends Boots and Benny.  Although I think Boots got cut out in editing.  My daughter loves Dora and in fact some people say she looks like her especially now with her new haircut.

I had already decided that even if I didn’t make the finals, I was going to the Women 2.0 conference (check out the site for the fabulous list of panel speakers – entrepreneurs and venture capitalists) this weekend in the Bay Area where the skies are blue, the weather is usually predictable, the money made in tech is gigantic, and everything is way too expensive.  Except for, oddly, the reasonably priced rental car I got from Hertz.  Thankfully, some friends are letting me crash at their place so I can save money by not getting a hotel.

Anyway, in case you are interested in the names of the finalists, here you go:

I’ll do a post about it after I get back, so Subscribe Now so you don’t miss a thing about my sure-to-be idyllic, fantastic, jaw dropping trip to Cali!  I wonder if I can find a way to eat some sushi while I’m there…

SOBCon 2008 – Register Now!
Mar 31 2008

SOBCon08 is “Biz School for Blogging.” This year’s event tracks entrepreneur bloggers and corporate bloggers alike, with an innovative format and a stellar cast of speaker/instructors.  It is the brainchild of Liz Strauss, a fabulous blogger who I have mentioned often in previous posts. I was thrilled when she named me an SOB (Successful and Outstanding Blogger) back in October 2007.

She and a great group of supporters and presenters are hosting SOBCon2008 in downtown Chicago on May 2-4, 2008.

Sadly, I can’t make it this year but plan to be there next year if at all possible!  I had the pleasure of meeting Liz at SXSW earlier this month and several of the bloggers who will be participating in the conference.  If you are a business blogger, you should definitely check it out and sign up for this conference if you can!

SXSW Interactive – Tuesday, March 11, 2008
Mar 12 2008

Yesterday was the last day of SXSW Interactive and I have practically a desk full of business cards.  Our son came yesterday (yes, it’s Spring Break here) for part of it as well but went with husband this time to a panel he attended.  I was only able to make one panel yesterday and spent the rest of the time networking.  Check out my posts on events I attended on Sunday (including my take on the Zuckerberg/facebook interview) and Monday.

Robert Scoble even did an interview of me that was posted to Qik but for some strange reason (due to the 3G connection) it got broken down to 16 different few second clips.  Here’s the first one, here’s a middle one, and here’s the last clip.  They are going to try to see if they can string it together, but it’s looking doubtful.  Guess that means we’ll have to do a more official one next time!

UPDATE: Qik was able to string pieces of the video together and you can see it HERE.  Once they get Robert’s phone, they will see if they can fill in some of the missing gaps using the files on his phone.  Once they do that, I’ll embed the video in a future blog post.

The Insiders Guide to Angel Investing
This panel was not really a panel because the only speaker was David Rose.  David is the founder of New York Angels and Angelsoft, a software application that helps angel investing groups manage plans received by entrepreneurs.  He had some great info on angels and angel investing.  He mentioned that he would make his slide-show presentation available and I will update this post if and when he sends the link, but here are some highlights:

• There are 600K new companies started each year.  Of those 350K are self-funded, 200K are funded by friends and family, 50K by Angel investors, and a mere 1200 by venture capitalists.
• Angels are generally about 57 years old, they have a master’s degree, 15 years of entrepreneurial experience, have been involved with and/or started on average 2.7 ventures.
• To be an accredited investor you must have $1 million in assets and have to have made $200K of annual revenue for the past 2 years.
• The average angel investor has spent 9 years investing, had done 10 investments, had 2 exits (profitable or lost their money), and 10% of their wealth is tied up in angel investments.
• Angels look for companies with Scalable Business Models, an “Unfair Advantage,” a Great Entrepreneur, External Validation, Low Investment Requirement, Reasonable Valuation ($1 to $3 million pre-money range),  and a 20 to 30 times return on their investment within 5 to 7 years.
• The single most important characteristic an Angel investor looks for in an entrepreneur is Integrity.  Then they look for Passion, Experience, Knowledge, Skill, Leadership, Commitment, Vision, Realism, and Coachability.

David said most angel investors don’t end up making a ton of money from angel investing.  In fact most lose money.  Many invest because they want to give back and help other entrepreneurs.  He even offered us a joke that goes like this:  How do you make a small fortune angel investing? You have to make a large fortune first! 🙂

He then went on to talk about the process of applying to an Angel network and described what the entrepreneur as well as the Angel investor sees if they are using the Angelsoft software application tool.  If you are an entrepreneur, he suggested you submit your plan at www.angelsoft.net/entrepreneurs.   They will soon be launching a site called Open Deals where entrepreneurs who don’t have access to a local angel group can submit their plan.  For a full list of angel groups, check out the Angel Capital Association site and their directory of angel groups.

All in all, I had a great time at SXSWi.  I look forward to attending next year and maybe even being a panelist!

SXSW Interactive – Monday, March 10, 2008
Mar 10 2008

It’s been a long, fun filled day at SXSW Interactive today.  So this post won’t be as meaty as my previous SXSW post.  I met tons of people today and many people who know me and who I know from twitter.  It was so cool to have so many people come up to me and say, ‘hey, aren’t you @aruni on twitter?’  I guess I kind of stand out in a crowd. 🙂  I probably gained about 30 followers just from tweeting about the panels I attended.  Here’s a quick overview because honestly I’m kinda worn out:

The Care and Feeding of Your Startup
This panel was made up of some local entrepreneurs from Unwired Nation as well as a venture capitalist from Texas based DFJ Mercury and a couple of others.  Some key insights:

• Someone needs to serve as the “Belief Engine” for your startup which I took to mean the “evangelist” but I thought that was a unique way of saying it.
• Make sure your product fits into your users way of life and they don’t have to drastically change what they are doing
• Understand if your concept is a feature or a business.  It could be a feature that expands into a business.
• You should aim to exceed investor’s expectations.
• 9 out of 10 entrepreneurs can’t go the distance so they really should identify a strong mentor.
• Make sure the people you hire have ‘karmic velcro’ which means they have the fortitude to stick around when the going gets tough.
• There are 3 key people you need in a start-up.  1 in charge of product, 1 handling business development who can close the early deals, and 1 evangelist.
• It’s not appropriate to go to VCs in the first 2 years of a business, because in the first 2 years you are still assessing the market risk.  Almost all the VC deals that occurred with Web companies in early stage have not worked out and they are struggling to get their money back.
• Keep two sets of books.  One you show your investors and one with even more aggressive numbers that you aim for internally.

True Stories from Social Media Sites

This panel was moderated by Guy Kawasaki, who was so kind to put my blog near the top of his new AllTop Moms site.  It was notably a panel of 5 women and 1 guy.  Two of the women were twitter pals so when I got up to ask a question and say ‘hi’ one of them was tweeting about me.

I had my son with me at this panel because he’s home for Spring Break so I wasn’t able to take a lot of notes or do many tweets because half way through he wanted to play a game on my phone!  He actually did really well, scribbled a bit, and then drew a funny looking dinosaur who he felt the need to show was pooping.  Such a funny kid!  He wanted me to go up to the mic and say something, but when I tried to get him to come with me, he got shy…he is only afterall 5 1/2.

The panelists discussed their great and not-so-great experiences using social media.  What funny and sometimes unbelievable stories they shared!

I met up with my husband after that panel and we took our son for a late lunch at Bennigan’s and then he took him home, and I went to the BlogHaus to network with more bloggers.

Online Adulation: Use Don’t Abuse Your Fans

This panel had an editor from CNET as moderator and some pretty fabulous bloggers including the infamous Dooce whose current post is called Fueled Entirely by Advil.  

I was sitting next to Wendy Piersall from eMoms at Home during this panel and she was twittering away.  She had her laptop so she could do it much faster than I could so I let her take over so go read her twitter stream if you want to read all about it.

Went back to the Bloghaus after this panel and met none other than Darren Rowse (aka Problogger).  Someone took a picture of us and said he’d email it to me so I’ll post it when I get it…assuming he remembers.

Conversation Starters

This event was hosted by DELL and Federated Media and they booked the entire Iron Cactus restaurant on 6^th and Trinity.  Richard at DELL was the lead blogging rep from DELL, who I had met a few weeks earlier at an Austin Tweet Up.

Because I’m twitter friends with Kim Haynes, I volunteered to help with registration since it was an RSVP only event.  Of course, that meant I had access to extra drink tickets and people wanted to get to know me! 

The key speakers were top blogger and FastCompany.tv producer Robert Scoble (aka Scobleizer) and Shel Israel of Global Neighborhoods.

I met so many twitter buds at Conversation Starters, including the famous Chris Brogan, and throughout the day that it would take me all night to type up their names.  Already, this post is longer than I thought it would be!

Stay tuned for my next SXSWi post on Tuesday’s events.

SXSW Interactive – Sunday, March 9, 2008
Mar 9 2008

Although I’ve lived in Austin for quite some time, I have never made it to SXSW but now since a big part of what I do for my company is social media related, I finally had a great reason to go.  Most people associate SXSW with music, film making, bands, and people partying all night long.  For those visiting from out of town and attending the music pieces of SXSW that might be true, but for those of us attending SXSW Interactive who live in town and have kids to take care of, we aren’t able to party (or should I say not interested in partying) all night long.  Although tonight I was tempted to stay out late after having been asked by a couple of people to join some after parties.  But since I just got back from Los Angeles, I figured I should get home and give my husband a little back-up break with the kids.  Here are some brief overviews of the sessions I attend.

Mark Zuckerberg, Founder of facebook

Mark who is a 23 year old billionaire, seemed to be more comfortable during the interview than what I’ve heard he has been before, but he seemed to say some of the same stuff over and over again.  I forgot my regular camera and my cell phone camera is not that great, hence the not-so-great picture above.  However, here are some interesting things he said:

• He mentioned that facebook was going to change their incentive system to one where the more invites you send out that are accepted, the more opportunities you have to invite others to join your network.   
• He also said that at facebook, they begin with the premise that everyone is fundamentally good and not trying to do evil/illicit things. 
• He felt that all of the mistakes they have made so far have had to do with them not giving their users enough control over the process.
• He believes terrorism stems from people not feeling connected to each other.

The interviewer, Sarah Lacy, from BusinessWeek.com, had a strange interviewing style.  Sadly, much of the audience was wondering why she was asking the questions she did and why she was asking them the way she did.  Honestly, it seemed like she was a teenage girl flirting with a billionaire 20 something entrepreneur and many of her questions weren’t really questions they were statements.  After, the audience turned on her, I thought she might wonder why but apparently she thought she did a great job and said Mark told her she did a great job.  Omar Gallaga, who blogs for Austin 360 Digital Savant did a post-panel video interview with her that you can see HERE.  Check it out, it’s a good interview.  She believes that since she is one of the few women tech journalists that she always gets flack and is misunderstood.  Since I’m a woman in tech, after seeing her today I wouldn’t agree with her assessment of why the audience didn’t like her, but kudos to her for putting herself out there and trying.  I know she is being flamed on the Internet for the interview but if she can bounce back from this and learn & grow from this experience, she will be on her way to achieving great things.

Thom Singer, Author and Speaker on Networking

I tried hard to make it to Thom’s book reading, but after getting out of the room after Zuckerberg spoke, it was something like a 3 block hike from one end of the convention center to the other.  I arrived as he was wrapping up his Q&A.  Thom is an author and blogs at Some Assembly Required.  He’s about to release a new book called Some Assembly Required for Women.

Kathy Sierra, Author and Speaker

Kathy Sierra was a very interesting speaker.  She gave tips and advice on how to get your customers (and employees) passionate about your products.  The room was packed and since I was coming back from the other side of the convention center they wouldn’t let us in!  As I came up to the front of the line to ask what was going on, they said they couldn’t let us in because of fire code violation stuff. I was in line with Francine Hardaway and we along with a few others made some noise about how full it had been at the Zuckerberg talk and surely they can let us in since there weren’t more than 20 to 30 of us waiting outside and we had seen some people leave.  After a few minutes, they let us in.  Since I haven’t been blogging for a year yet, I didn’t know the back story on Kathy’s blogging stalker weirdness almost a year ago.  She indicated that she might start blogging again, which I look forward to.

The Super Collider: A Hero of the Social Network

I attended this panel briefly and it wasn’t what I thought it would be.  One of the panelists discussed how she was using the various social networks and social media to promote her business.  It was interesting, but nothing new so I took off to the Entrepreneur’s Lounge at Fogo de Chao Brazilian restaurant for a short after party.  It was hosted by ATI and uShip.  Ran into Bryan Mennell of Austin Startup blog there.

Hearing these people speak was fascinating but what was even more exciting to me was meeting face to face with many of my blogging friends and meeting new friends including Wendy Piersall of eMoms at Home, Liz Strauss of Successful Blog, Tamar Weinberg of Mashable, Gina Trapani of lifehacker, Laura Mayes of Sk*rt, Annalee Newitz of io9 (she blogs on sci-fi stuff), and Tim Walker of Hoovers Business.

Stay tuned for more of my SXSWi experiences on Monday and Tuesday.

Working Mother Multicultural Conference Summary
Sep 18 2007

I have finally finished my posts on my experience attending the Working Mother Multicultural Conference (POWER: OWN IT. — USE IT. SHARE IT.)  Since the posts have been stretched out over the last couple of months, I thought it might be helpful to do a summary post for new readers.

I was given the great opportunity to receive a scholarship to attend the conference that was sponsored by JP Morgan Chase.  Thank you!  Thank You!  THANK YOU! JP Morgan.  Since we are bootstrapping Babble Soft, any money we can use to help our company grow is truly appreciated.  It was one of the best (dare I say best!) conferences I have ever attended in my life, and I’ve been to many of them. 

The picture (taken by Rohanna Mertens of Doug Goodman Photography) shows Carol Evans (in the fabulous pink suit), founder/CEO of Working Mother Media shaking hands with conference attendees and speakers.  Thanks to Carol for envisioning and implementing such a great conference and helping create such a fabulous experience for all of us! 

I recently got notice that Working Mother’s Media 3rd Annual Multicultural Women’s Town Hall meeting will be in Houston, Texas on October 18, 2007.  Unfortunately, I can’t make it because that is the same week my husband, Erin, who is chair of the Austin Wireless Alliance, is coordinating the Texas Wireless Summit here in Austin and boy has he helped to get some amazing speakers for that event!  The Who’s Who of Wireless is scheduled to be there.

Now for the good stuff.  Here’s a summary of all the posts I wrote about my trip to New York and the conference experience:

Musings of a Texas Gal in NYC

Planes, Trains, and Subways

Working Mother Conference Opening – POWER

Dr. Bertice Berry, author of When Love Calls, You Better Answer and I’m On My Way, But Your Foot is On My Head

Instant Polling, sponsored by Ford Motor Company a downright fascinating summary of how the 700 attendees identified themselves and their thoughts about Power.

Exploring Power Dynamics in the Executive Suite, VP and C-level executives discuss their personal experiences on rising to the top

The Art of War for Women, written by Chin-Ning Chu

From the Mouths of Men, VP and C-level men discuss what it takes to put women in the corner office.

The Time Has Come for the Woman’s Century, a book review on The Art of War for Women

The Asians Shine, summarizes how the Asian attendees use or don’t use their Power in the workplace

The Hub Factor: Charisma, sharing Julia Hubbel’s thoughts on networking

Phew!  I want to thank all of the people I wrote about who helped me make these posts as accurate and informational as possible.  Your insights will help other people with decisions they may be making right now in their lives! 🙂

The Hub Factor: Charisma – Musings of a Texas Gal in NYC
Sep 17 2007

Now for the final workshop post on the Working Mother Multicultural Conference (POWER: OWN IT. — USE IT. SHARE IT.) I attended back in July.  It has taken me quite a while to get to it.  It’s a good thing I don’t have deadlines on blog posts because my other deadlines would get in the way.  🙂  

THIS IS THE CENTURY OF THE NETWORK.  ARE YOU READY? 

The last workshop I attended was called The Hub Factor: Capture Your Charisma and Make Your Connections Count!  It was led by none other than Julia Hubbel, President of The Hubbel Group, Inc. and creator of The Hub Factor.  I met some amazing people at this workshop including the two thought leaders who helped her lead the workshop:

• June Archer, VP Global Business Development and Licensing for GODIVA Chocolatier (Mmmm.  Chocolate. They provided the chocolate covered strawberries at one of the breaks)

• Patricia David, Managing Director and Global Head of Diversity and Talent for Citi Markets & Banking.  

Julia was a wonderful and engaging speaker.  She opened the workshop by asking those of us who enjoyed networking, meeting new people, mingling, etc. to raise our hands.  In a room of say 50+ people about 7-10 of us raised our hands (I was one of them).  She then said: “You are the crazy ones.  You are the weirdoes.  Most people are scared stiff of meeting new people and speaking in public!  So for the rest of us normal folks, here’s what we’re going to do…” 

She then had us do an exercise where we wrote down three things that people would never guess about us and instructed us to meet other people in the room and ask them questions about themselves.  It was a very interesting exercise and I learned a lot of neat things about people in the room. 

She emphasized the importance of creating a space where the people we are talking to feel valued and powerful.  People don’t want to hear your 30 second sales/elevator pitch…you first have to earn the right to give them the 30 second pitch by creating the right space.  Some people can do this easier than others but she felt anyone could do it if they are genuinely interested in getting to know the other person.   

I have seen this work first hand.  I know that if I’m in a rush and want to get results right away, I won’t get the results I need, but if I give it a reasonable amount of time and really listen to the person I’m communicating with, the chance for doing business together increases even though it might take longer for something to happen.  If nothing happens, at least we both made a postive connection in the world.  Sometimes I get impatient and don’t stop to think what might be going on in their lives and forget that “an emergency on my part doesn’t constitute an emergency on their part.” Live and learn.  Live and learn.  🙂

Julia had run out of business cards and had to rush out to catch a plane, but she asked for my card and promised to get in touch.  I knew I was going to do a post on her workshop so I figured I would find her contact information from her website, but before I could do that a beautifully handwritten note showed up in my mailbox with her business card inside.  I was pleasantly surprised and emailed her right away.  She must meet tons of people so I was flattered that she would take the time to write a personal note to me. 

I have also since communicated with both Pat and June.  When I met June and told her what I was doing she said she knew people and had worked in the baby marketing world in a prior life and that she would connect me to some people who might be able to help.  When  we make it big (thinking positively), I’ll definitely order some of their chocolate covered strawberries for one of our events…primarily because I met her!

Pat told everyone in the workshop that she regularly schedules time to talk to anyone who wanted to talk with her and get her advice.  She gave me her card and I left her a voice message soon after I returned to Austin half thinking I’d probably never hear from her again.  Shortly thereafter her assistant emailed me to set up a 30 minute phone meeting.  Amazing!  She has already passed information on Babble Soft to a few people in her company.  I’m not sure how I can help Pat, but if not her hopefully I can help someone else who will pass it on…

Needless to say I was impressed with this level of follow through by Julia, Pat, and June.  I try hard to keep my commitments and am often surprised when people say they will do one thing and then don’t do it or don’t let you know why they weren’t able to do it.  I’ve seen that happen so often that when people do follow through, I instantly know how they got to where they are today.   

If you are interested in the topic of networking, check out Julia’s site.  I’m a bit biased (he’s a friend) but you should also check out the blog of one of our local Austin networking gurus, Thom Singer, at Some Assembly Required. 🙂

The Asians Shine – Musings of a Texas Gal in NYC
Sep 3 2007

Following up on The Art of War for Women written by a Chinese woman Chin-Ning Chu post, I am now going to write about the “Same-Race Discussion Circles: How Are You Powerful?” session that I referred to at the end of the post called From the Mouths of Men.

After we completed the Instant Polling session at the Working Mother Multicultural Conference (POWER: OWN IT. — USE IT. SHARE IT.), we separated into groups (e.g., Asian, African American, Hispanic, American Indian, Caucasian, and Men) and met in different rooms.  I was born in Sri Lanka (i.e., South Asia) so I was part of the Asian group.   In our rooms we then broke up into several groups of 6 to 8 people and were instructed to do the following:

1. Introduce yourself by saying your name and briefly answering the question: How am I powerful and where do I leverage it the most?
2. In the workplace how does my racial identity affect my power?
3. In the workplace what are the things I do to limit or trade off my power?

We discussed those questions in our smaller groups and then shared our answers while the moderators (Deepika Bajaj, President of Invincibelle and Janice Won, Owner of Inclusion Strategies & Diversity Solutions) could write them on a big flip pad.  They then asked who would be interested in presenting our findings to the large group (i.e., 700 people) during lunch.  Of course I volunteered because I try to take on any opportunity I can to practice my public speaking skills.  Two other women also volunteered.  One was from India and the other was from China.  I volunteered to share our findings on question #2. 

We ran late in the breakout session so I was starving!  I sat down to eat thinking they would call us up when they wanted our group to talk.  When I got up to go to the ladies room…thinking I had some time…I saw one of the other women on my team already standing in line next to the stage.  My jaw literally dropped!  I had to delay my trip to the restroom and make a beeline to the stage.  We went on after the Hispanic, African American and Native American groups.  The Indian woman started first, then I went second, and the Chinese woman addressed the third question.   Usually when I speak, I’m lucky to remember anything else that’s happening and unfortunately since I didn’t take down the summary notes for questions 1 and 3, I can only share with you the Asian group’s thoughts on question 2 which were:

• It’s a great thing to be Asian in a global environment
• When we do speak people tend to listen (I jokingly asked the question “Are you listening?” after I made that statement which got a chuckle from the audience) 🙂
• When we are in higher positions people tend to give us more credibility as they feel we ‘know our stuff.’ (e.g., Indra Nooyi, CEO of PepsiCo)
• We are hard workers and don’t tend to need a lot of help
• We are generally perceived as doers vs. leaders; specialists vs. managers.  In other words ‘worker bees’ vs. ‘queen bees.’
• We are underrepresented in the minority model of many companies.  Asian groups/networks don’t usually exist like they do for African American or Hispanic groups.  Therefore, we don’t tend to offer as much support to each other as we should.
• Many people aren’t clear what the term ‘Asian’ means.  For example Asian (Chinese, Japanese, Korean, etc.) or South Asian (Indian, Pakistani, Sri Lankan, etc.).  Usually when you say ‘Asian,’ people think of Oriental Asians.

I experienced the last point during the conference itself.  The next day after the From the Mouths of Men session, I was asking an African American woman a question in the lobby area, and she said something like ‘weren’t you the one wearing that bright blue shirt that spoke on behalf of the Asian group?‘  I say ‘yes‘ and she said ‘the first thing that crossed my mind was: why is she up there, she’s not Asian!’  I smiled and said that’s why people don’t know what to do with us South Asians!  But hey, I wouldn’t want to be anything else. 😉

Next up on the conference:

• Julia Hubbel and The Hub Factor
• Summary – JP Morgan Chase

Musings of a Texas Gal in NYC – From the Mouths of Men
Aug 20 2007

 
Picture by: Rohanna Mertens of Doug Goodman Photography

Soon after discussing The Art of War for Women at the Working Mother Multicultural Conference (POWER: OWN IT. — USE IT. SHARE IT.), we headed into another room to listen to speakers on a panel called From the Mouths of Men: What it Takes to Put Women in the Corner Office.  This was the first time they had a panel of men at the conference, and I hope they do it again next year.

The men were put on the spot on several occassions with questions ranging from Why aren’t women included in men’s social get togethers (e.g., lunches, dinners, golf outings, etc.)? to Why are women overlooked for certain promotions?

The speakers from left to right are:

• Stephen J. Pemberton (moderator) – VP of Diversity and Inclusion at Monster.com 
• Tyronne Stoudemire – Global Director of Diversity and Inclusion at  Hewitt
• Ron Glover – VP of Global Workforce Diversity, HR at IBM Corporation.
• Michael E. Bertolino – Tax Partner at Ernst & Young

They did a great job at answering the questions honestly.  Michael admitted as a young staff that he was ‘clueless’ for quite some time on the diversity issue.  He thought he was being inclusive but after time had passed, and having banged his head against a wall a few times, he realized that he just didn’t get it.  While rising up through the ranks at Ernst & Young, he and others saw women disappearing over the years so that by the time they were approaching Partner status there were very few women around.  He said about 8 years ago, Ernst & Young started helping its people focus on inclusiveness issues.  Through the many gender/ethnicity programs Ernst & Young delivered around inclusivity, Michael said he finally “GOT IT.”  He, personally, came to the conclusion that men have to understand that women use different language to convey their interest in a position.  For instance, if he asked a man if he wanted to be a Partner, most often he would get a “Hell Yes!” answer but if he asked a woman the same question she would respond with “I’m not sure.”  Now many of us women have been trained to act like men and say “Hell Yes!” when we really feel like saying “I’m not sure,” and he admitted that it’s up to the men (and everyone in the workplace) to make sure that the “I’m not sure” response is addressed.  For example, he has learned to ask “What information do you need to help you make your decision?” before jumping to the conclusion that she is not interested.

Tyronne was hilarious!  When someone asked the question regarding “How do we get more women in higher positions” he said “Tell them to go start a company!”  Of course I smiled at that one because I am an entrepreneur!  He also answered the question regarding “Why aren’t women included in men’s social get togethers?” by saying “Just show up!” Many of us felt like we couldn’t do that but he said that if his boss schedules a meeting that he was not invited to and he knows he can add value, he just shows up! 

Ron (who is holding the Power wand) admitted that women are measured by different criteria and have a different playing field.  It is still not a level playing field, but his group within IBM works constantly to change that.  He also said that part of the reason men rise faster in corporate America has to do with their portrayed confidence and their inclination to watch each other’s back.  They are more likely to spend time understanding the company’s culture and tell another guy “Hey, don’t wear that shirt.  The boss hates that color” than women are.  Women tend to feel that the other women in the office will figure it out eventually, but in the meantime she’s hurt her chances and also made others wonder why no one told her not to dress that way.   If you came to an interview dressed in a nice business suit, you should not show up on your first day wearing hardly any clothes and big hoop earrings.  The company didn’t hire that person…they hired the person they interviewed!  That makes total sense to me.  Finally, he emphasized the importance of women networking together to coach and mentor each other as well as support the development of colleagues who are earlier in their careers. 

As the moderator, Stephen was asking all of the hard questions and keeping the talkative panelists on track, so we didn’t get to hear his perspective on things, but when I met with him afterwards he gave me his card and told me he would introduce me to someone at Diversity Business.

All in all, a great panel.  I stayed well after it was over to meet each of them and exchange cards.  Now is where I tell the story about the blue top I was wearing.  After the panel, I spoke at length with Tyronne and he asked me “Weren’t you the person wearing that brilliant blue top during the ‘Same-Race Discussion – How Are You Powerful’ presentation yesterday?”  I said “Why, yes that was me!”  He said when he heard me speaking he could tell I had confidence and power and that I should not have uttered the words “shameless plug” when talking about my business.  He told me that I was here at this conference to network and to make people aware of my company, and I should not be ashamed of plugging it!  I agreed and said I did that because one woman before said the same thing about her business, and I was worried that the audience might think I’m being too ‘out there’ with my business.  He said don’t apologize, “seize your power and share it with the room!”  OK, I don’t think he said those words exactly, but I felt empowered after hearing his words of encouragement and a little relieved that the 700 (yes 700) other people (of which 96% were women) in the room might not have been saying ‘Tsk. Tsk. Who does she think she is? Does she think she’s better than me?‘ under their breath while I was speaking and that I might not have been judged too harshly. 🙂

I feel fortunate to have met these great men!