Do You Care?
Sep 7 2014

Do you care? It seems like a simple question, and the answer obviously differs based on what you are talking about.  For instance, do you care about your customers? Do you care about your kids? Do you care about the random person walking down the street? Do you care about lizards?

There are many case studies of companies who have done well because they truly care about their customers and their employees.  There are writers who write about the critical importance of caring about customers and their readers.  They go so far as to say they “love” their customers.

So why is it that so many companies don’t understand how important  love, care, & empathy are to the creation of meaningful success and often goes hand in hand with financial success? Maybe caring is hard to scale?  Apple cares in one way.  Does Microsoft care in another?

The photo in this blog post is from our recent trip to Sri Lanka.  It is picture of flowers floating in a bowl of water in the area outside of a jewelry store we visited.  Many hotels and other places had similar bowls with flowers in them in the entrance area.  One hotel where we stayed had each arriving guest place a flower in the bowl to show how many people had checked in that day.  It seemed a simple gesture to demonstrate that the people in that hotel cared about each of us (unique, beautiful flowers) and wanted our experience to be the best it could be, and it was!

Author: Aruni | Filed under: client services, entrepreneurship, travel | Tags: client service, customer service, customers, flowers, sri lanka | Comments Off on Do You Care?

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