Calgon Take Me Away
Dec 28 2008

Yes, I need a getaway (click this link if you want to learn how to enter the contest yourself) and here’s my entry to win a dream vacation valued up to $5,000 from Home Away in exactly 350 words: 

Actually, Calgon can’t help me now.  The day job, after hours job, two kids, husband, a house, financial crisis, etc. have taken their toll.  And the 1970’s Enjoli perfume commercial (click on the YouTube link to see a beautiful, perfectly figured, exceptionally tall, blonde woman who wears 3 outfits in one day strutting her stuff!) that glorified women bringing home the bacon, frying it up in a pan, doing laundry, and never letting you forget you’re a man is a bunch of bull corn.  Yes, I said bologna bull corn.  Hitting her man on the head with the frying pan is much more realistic! 

So yes, I need a getaway to a warm, sunny, seaside location where I can sit under a palapa sipping margaritas, pina coladas, cosmopolitans, Mexican Martinis, oh heck why not some straight up tequila shots!  Somewhere (with a beach view) that I can wake up the next day not hung over (hey, this is a dream vacation, right?) with svelte cabana boys (ssshhh, don’t tell my husband) waiting on me hand and foot…especially foot.  I’m a sucker for a good foot massage… 

So you might be asking yourself where is this location that I can blow $5,000?  Is it in Mexico, in Asia, South America, in Europe, or even on this planet?  Well my first choice of Tahiti apparently does not yet exist in the Home Away network, or I’m not capable of using the search feature correctly…which is quite possible.  So I had to settle for Cuba.  Just kidding! 

But seriously, I’ll take Tobago because there were far too many options for Hawaii for my currently stuffy allergy and/or cold ridden head to process.  I’ve been to Tobago on a work related trip many years ago.  The water was the bluest I had ever seen and the steel pan drums were the steeliest I had ever heard.  So check out Jacaranda house (click to see the property). It has 4 bedrooms (for the cabana boys and my girlfriends), 3 bathrooms, and rents for $2,086 to $3,129 per week.  Ahhh, I can smell the coconut rum already…

Behind The Baby Album
Dec 22 2008

During the holiday break, I’m trying to tie up some loose ends and one of those was completing my daughter’s first year baby album. She was born a couple of years before we released Baby Say Cheese otherwise I would have already had the pictures selected as each milestone occurred!

Her baby album has sat on our fancy, big, mostly unused dining room table for close to three years (removed for dinner guests and promptly replaced the next day). She will be 4 years old next year.

It has sat open, closed, or askew with pictures hanging in and out of it for years. I saw it often out of the corner of my eye and quickly switched my attention to other things. For those who know me, I usually don’t let things sit around undone but for some reason, I could never find the time to finish it. I would occasionally have a spurt of desire to complete it, would write some words, select some pictures, and ask my husband to print them. But quickly I would get distracted by something seemingly more important. And it sat there pulling me and repelling me at the same time.

We finished our son’s album just before our daughter was born which was 2 or so years after he was born, but that was mostly because his album is in Spanish and I don’t know Spanish. My sister decided to give us a Spanish baby album, so I had to nag, harass, make kind requests of their dad, who is fluent in Spanish, to finish the parts I couldn’t before our daughter was born.

Our daughter’s album is in English and on most days I know how to read and write English, but I had a baby album block…sort of like a writer’s block but it had a baby album slant to it. Several months ago, I came to the sudden realization that all my excuses of not having enough time, not being able to log in to my husband’s Mac to search iPhoto, not wanting to learn how to print pictures, and not wanting to deal with figuring out the dates of the pictures were masking my true feelings fears. And that fear had to do with closing a chapter in my life called ‘babyhood,’ despite not planning to (or wanting to) have any more babies. In my heart and eyes she will always be my baby girl but finishing her book puts finality to it and my heart is still adjusting to that feeling.

And it made me wonder about the other areas of my life where I might be doing the same thing. My fear of closing a chapter in my life and moving toward the unknown may be holding me back from discovering many unseen opportunities in business, my career, my life, or even my children’s lives. And I wondered if many other’s experience this sensation or if I’m the odd duck?

Oh, and just in case it wasn’t clear, I finished her album today…just a few short hours ago…and she helped me do it. I’m moving on to the next chapter of my life, and I’m thinking to myself “thank goodness there’s no such thing as a teenager album!” From what I hear, people like to forget those years. 🙂

The Holidays Are Coming…
Dec 19 2008

Blogging will be light. Many online creatures will be stirring, even late into the night.

I have two paid weeks off from my day job, which is one of the benefits of working for a University. But true time off is still not in sight. With two kids, an existential crisis, and Babble Soft, I’ll be working some days and nights.

So until I am able to blog again, I’d like to leave you with links to two thought provoking articles on leadership and management:

• A Harvey Mackey, founder of Mackey Envelope, column called Praise gives a psychological raise about the power of encouraging and acknowledging others in the work place especially during these tough economic times.

• Leadership As Creativity: Finding the Opportunity Hidden Within Decision Making and Dialogue by John McCann, Professor of Linguistics and Antiquities at the Trinity College in Dublin. It’s about the Creative Leader and starts with this quote “I must follow the people, am I not their leader?” — Benjamin Disraeli.

They are both great reads on management and leadership and you will not be disappointed if you click the links above.

So Happy Holidays everyone!  I’ll try to get a few more posts out before the New Year.  I wish you all peace, comfort and the possibility of living a fully expressed life no matter what joy, pain, happiness, sadness, or life changes that might bring…

Nacho The Party Puppy!
Dec 14 2008

Now for a post on the lighter side of life.  I’m sure my reflective/transformational posts might be too heavy for some readers.  Lord knows when I re-read them, they remind me of my roller coaster ride called life.  Did I mention roller coaster rides make me sick? 🙂

So now for something fun!  This post is about a book about Nacho, a dog who apparently likes to party.  Two people I know (Janet Mitchell and Bonnie Caver) are friends with the writer (Emma J. Virjan) and gave me a copy of the book.  It’s such a fun read and both my kids enjoy reading it.  They think it’s funny that this puppy has a party in a tub, in a box, and eats hot dogs.  It’s a flip book with colorful pictures and cute sayings.

My kids love this book and it could make for a great stocking stuffer or Christmas gift!

A Transformation In Process
Dec 13 2008

Photo by my friend, Sandy Blanchard.

Last weekend I had a profound experience at a seminar called the Landmark Forum.  At the beginning of the forum, they tell you the goal is to experience a transformation.  I don’t think I achieved it in the intended way but the insights I gained have been phenomenal! 

I was extremely skeptical when I first heard about it.  I usually approach things from a very analytical viewpoint so I had a hard time getting over ‘I’ve seen this all before‘ mentality.  I even went to one of their orientation sessions at the recommendation of an amazing person, Marlene Merritt who founded Merritt Acupuncture, and left feeling like they were trying to ‘hard sell’ me on signing up.  I don’t like it when people try to convince me to buy something when I’m not ready.   

I saw Marlene a few times after that and each time she said she really felt I would get something out of attending and how taking it profoundly affected her life 7 years ago.  She didn’t get anything out of me signing up.  Nothing at all, except for the joy in seeing me go through a life changing event.  And for that I’m grateful.  I had been experiencing many diametrically opposing feelings leading up to my standing at The Entrepreneurial Ledge, so I signed up. 

After signing up, a friend sent me a link to an article on a well respected online site with a note saying it seemed like a ponsi-scheme.  In addition to acknowledging that CNN and Reebok executives have successfully participated in the forum, the article strongly insinuated that it was cult-like.  I was hurt when I read the article because it took a lot for me to share that I was taking the course.  After taking the class and thinking about it, I decided to re-interpret his response and apply a different meaning — one that meant he cared enough about me to research it and share his concerns.  

Another friend who had taken the course also said it was a good course but she could see how people could think it was a bit cult-like because of the terminology they used.  After taking it, I determined it’s no more cult-like than the Episcopal or Southern Baptist churches I attended growing up!  She said she thought it might help me surface some issues so I should go in with an open mind.  And boy did it really unearth some stuff for me.

It’s hard to explain everything I got out of taking that course in a mere blog post but suffice it to say, I now view the world differently.  I’ve been able to have very different conversations with my kids, my husband, my mother, my sister, and my co-workers.  I even called my father who I haven’t spoken to in probably a couple of years…although we exchange email from time to time. 

I’m still me, but with a different view of my life and my world.  They describe the transformation as something like when a caterpillar becomes a butterfly.  It is still the same creature but the butterfly has a vastly different view of its world because it can fly.  I don’t feel like I’m a butterfly yet, but I understand more of the mechanics of how one becomes one. 

The Landmark Forum can’t really be compared to anything else, but humans learn by comparing so while I was sitting there, many of the concepts reminded me of what is written in The Power of Now, Siddhartha, and A New Earth (book links below) as well as what many philosophers and psychologists have mentioned in the past.  After all, even the Bible states “there is nothing new under the sun!” 

I 100% believe that if everyone took the Landmark Forum, there would be fewer wars and misunderstandings in this world.  Before finishing the Forum, we were all supposed to come up with a possibility we were inventing for ourselves and our lives and one 50-ish year old man got up at the microphone in front everyone and shared his.  His mother and brother had both died when he was fairly young and he had been angry for most of his life.  He was angry that they had left him and he had not even realized how hurt and angry he was for so many years.  The possibility he invented for himself was the possibility of having every teenage orphan in the United States take the Landmark Forum for teens.  He felt if he could save those kids the decades of pain he felt, he could make a huge difference in this world.  I gave him both of my cards and said “let me know how I can help.” 

You’ll have to take the Forum yourself for the punch line, but one of the possibilities I invented for myself and my life is the possibility of being courageous and empowering people to achieve their dreams.  Now people might think I already do some of that but it’s always been laced with fear of people not liking me…or worse that I will be abandoned and not loved. 

And coincidentally enough on Tuesday at my day job, before the last late night session of the Forum, I was presented with the opportunity to be courageous.  And I was and still am afraid, but I took a stand anyway.  I may not have this day job for much longer because of the stand I am taking, and people might not like me, but I don’t want to look back and say I was not true to the possibility I invented for myself and my life…

So Much For My Blog Post Today
Dec 11 2008

It’s been a whole week since I last posted something despite wanting desperately to do so. As usual, life got in the way. I participated in a fabulous 3 day and 1 weeknight long seminar called the Landmark Forum last weekend which was extremely time intensive and extremely insightful. I’ll write more about it when I get the chance.

My new Babble Soft partner and I have been been making progress on a new blog, new product development, and other creative endeavors.

Life at my day job has been interesting in as much as office politics are interesting. It’s amazing how one person can cause so much strife and another so much joy and both be in the same organization.

So until life provides me a window of opportunity to write about the

a) Landmark Forum,

b) our “fireside” chat with Jimmy Treybig, founder of Tandem Computers and partner at venture capital firm NEA and Jim Hoover, investor, entrepreneur, and ex-Navy Seal,

c) how the difference between being perceived as stubborn or persistent is how pretty you are,

d) school supplies,

e) Poke Mon,

f) a new children’s book called Nacho the Party Puppy, and/or

g) how my 6 year old son is so wise and smart

go re-read my post called The Strength of a Thought. It might be the most profound post I’ve ever written — well at least according to my aunt! 🙂

Central Texas Leading The Way In Clean Energy
Dec 4 2008

Remember when I wrote about the Clean Energy Venture Summit that’s going on in Austin, Texas right now?  Well a big announcement happened yesterday at the conference (see article below).  Texas is poised to be a market leader in clean energy and where I work during the day, the Austin Technology Incubator, will most likely be ‘deep in the heart of it.’ [For those who don’t get that reference, there is a famous Texas song called “Deep in the heart of Texas…” 

My boss has been intimately involved in the planning meetings to make the Pecan Street project happen and we just (finally!) hired a new clean energy director to continue to lead the efforts in building our clean energy portfolio.  I’m particularly excited because the new director (not yet officially announced) will be taking off a bunch of stuff from my plate. I, my boss (aka ‘the man’), a couple of interns, and one of our Advisors (who gave freely of his time) have been holding the clean energy incubator pieces together since the previous director left back in April.  It has been a true experiment in juggling!

Nine companies join clean energy partnership – Participants include Dell, Freescale, Microsoft

Wednesday, December 03, 2008

By Claudia Grisales

AMERICAN-STATESMAN STAFF

Austin’s clean energy future just got a major shot in the arm.

More than a dozen business and community leaders announced Wednesday that nine major companies – from Dell Inc. to Freescale Semiconductor Inc. to Microsoft Corp. – will join in a partnership to help bring clean energy to Central Texas. The companies will help contribute employees to the Pecan Street Project, a public-private plan in the works to bring innovative energy ideas and jobs to the region. 

“There is not another city in the country that has the ability to bring together all these companies on a common vision,” Austin City Council member and mayoral candidate hopeful Brewster McCracken said.

The announcement, which was made at the Clean Energy Venture Summit at the University of Texas, signals that the Pecan Street Project has drawn the muscle necessary to move forward with its aggressive plans.

Read more…

The Strength Of A Thought
Nov 30 2008

As Thanksgiving 2008 fades into pleasant memories, I came to ponder (as I often do) how a mere thought can rule our hours and days.  Most of our thoughts are about our work, our family, our daily obligations, and as we get older maybe about the meaning of our lives. 

Some thoughts are fleeting and some are recurring…causing us smiles, tears, pain, joy, or angst.  Some recurring thoughts get pushed aside by the ordinariness of our every day lives.  Some keep coming back and no matter how hard we try to dismiss them, they seem impossible to get rid of and ironically the pleasant thoughts often flee our minds more quickly than the uncomfortable ones.  

For those of us who don’t have the mental strength of mind to ignore/squash/bury our thoughts without being thrown into a state of mental anguish, it can result in frequent bouts of disequilibrium.  Those of us who seek to quiet the disequilibrium are often labeled as entrepreneurs.  It’s not easy being an entrepreneur as we are often trying to solve things that may be unsolvable in our current place in the space-time continuum.  Yet still we try.

I and many others have and continue to have these strong thoughts. In the past when I’ve followed those thoughts that surface and don’t leave me alone, I have learned from them, been able to help others, and barely lived to tell the tale. 

“Life is about learning.”  That in itself is a profound and already well worn thought carved in the minds of sages, prophets, and philosophers who came long before us.   Yet each time that thought surfaces, I fear it.  I fear what it is foreshadowing and despite having conquered that fear many times before, the differences between each ‘learning’ seem so vast. 

So, how do we rule our thoughts instead of our thoughts ruling us?  Or maybe the question is can we accomplish this in this lifetime? In this body? In this experience? 

Oh what power our thoughts have on the direction we step in our lives…whether it’s right, left, backward, straight, or directly into stardust…into our dreams.

Clean Energy Venture Summit 2008
Nov 24 2008

In my day job running Operations for the Austin Technology Incubator, I work with great people.  They were factored into my decision not to jump off The Entrepreneurial Ledge…

One of those amazing people is Melissa Rabeaux.  She is coordinating the 2nd Annual Clean Energy Venture Summit happening Dec 2 – 4, 2008 here in Austin, Texas.  It’s going to be a fabulous event with several top name individuals in the clean energy space speaking and attending.  Texas is poised to be the hub of clean energy innovation and the conference theme is How Can Texas Win in the New Energy Economy.

There will be panels with topics ranging from venture capital, utility, agriculture, power, and state policy.  The big keynote speaker is Fred Krupp, President of the Environmental Defense Fund.  Check out the Conference Agenda for names of people who will be flying in from all over the country to speak.

If you are interested in clean energy (i.e., looking for a new career), this conference is the place to be!

There may even be some special passes for big time bloggers who want to cover the event. 🙂

Check out the sponsors below:

Have a great Thanksgiving everyone! I’ll be taking a much needed holiday break…but I’m sure I won’t be able to keep myself from tweeting so if you are really that interested in seeing what I’m up to, I’ll be sending out a few tweets… @aruni.

Two Heads Are Better Than One
Nov 23 2008

I’m excited to announce that I’ve found a new business partner for Babble Soft!  You can see the full write-up on GigaOm on the post 5 Tips for Vetting a Business Partner – Online.  The really neat thing is that I have never physically met Nicole Johnson.  We did the whole transaction online, on Skype, and on the phone…a true first for me.

Nicole is our new VP of Product Development, a mother of two, and is amazingly talented!  So in case it isn’t obvious by her title, we will be releasing some new products in 2009…

I can’t republish the entire article here because I wrote it originally for GigaOm which may get redistributed throughout their entire network!  So go read 5 Tips for Vetting a Business Partner – Online and share your comments. 🙂

The Entrepreneurial Ledge
Nov 20 2008

I had to talk myself off the entrepreneurial ledge yesterday.  Of course there is the often publicized glamour of entrepreneurship and then there is the unsung story of the not so glamorous side.  I think most entrepreneurs are a little bit neurotic, myself included, so when I heard that the first company I was founding CEO of officially shut down recently, I entered a state of…well I still haven’t figured out what state that is.  

The company was alive for 11 years.  For 11 years it provided experience, salaries, products and services to employees and customers.  I left in 2001 and my husband, Erin, who was the CTO left in 2003, and we have had nothing to do with the day to day operations since.  But the profound affect it has had on me cannot be reduced to mere words.  In many ways, it was like my first child (without the diaper changing).  It was a difficult parting of ways for me both personally and professionally.  

I knew a few good people who were still there and through the years they have reached out to me to help them find another job or share their experiences about working there.  Good people came and went.  Some bad ones came and went and some bad ones stayed, but overwhelmingly greatness was among us.  I heard about the company shutting down a few weeks ago but just mentioned it to a group of college friends on an email group I’ve been a part of since 1995 (pre-social networking sites for people who love mushrooms, pre-blogging, pre-twitter).  I had convinced one of the guy’s in the group to join us for the journey and he replied by saying this: 

Aruni – I know I’ve poked at you and Isochron since I left but I have to say it was the best business class I could have taken. This piece of Oil Field Trash was polished quite a bit while in Austin. I do want to thank you and Erin for giving me the opportunity to be a part of it. From that trial I learned sooooo much. I’m not sure I ever put it together sufficiently for you guys to know what the experience meant for me. Thanks! You and Erin were a rock I could depend on during my time in Austin as well. It meant a lot.

When I read his note on my phone before going in to an invitation only IBM Women Entrepreneur’s Webcast event held at IBM, the flood gates cracked a little.  I was sitting in my car in the parking lot so I had to pull myself together and go in.  The rest of the day I was on edge and I still am. 

I had to walk into my day job after the IBM Webcast and deal with bureaucracy, with people wanting 5 approvals to get something done, with collections, with employee allocations, and with being extremely underpaid because I’m doing much more than I was hired to do.  I had to suspend reality to make it through the day.   I repeated to myself “floodgates don’t open at work” over and over.  If I was a man and punched the wall, it would be more acceptable.  I had a “What am I doing with my life?” moment.  I had a “I’m working for ‘the man,’ I have two kids, I’ve been married for 7 years, we have a house and car payment, I have to keep our insurance benefits, our savings have sunk due to the crazy economic situation, and I feel trapped” moment. 

I had already committed to guest lecture at an executive MBA class yesterday evening so I went in not knowing what would come out of my mouth.  I shared the ups and downs of entrepreneurship and received several questions about Babble Soft and my day job.  I was surprised at how calm I felt giving my talk given the emotional roller coaster I had been riding all day.  One of the students took my card and said he wanted to see if he could help me get introduced to someone for a possible opportunity for Babble Soft.

I also happened to receive an email through facebook from one of my former students (I taught entrepreneurship at The University of Texas at Austin) who happens to be expecting a baby.  He sent me a link to a new book by Randy Komisar who wrote The Monk and the Riddle: The Art of Creating a Life While Making a Living (a book I made required reading in my class) called This I Believe.  Komisar writes about the Deferred Life Plan and how we make excuses about not doing what we want to do and putting off things until the time is right.

So despite all of that, I talked myself off the entrepreneurial ledge because I live in the real world.  The real world is where I have two beautiful children who smile and laugh.  A world where I tell my son after he ate a big dinner tonight that he was a ‘hungry hippo’ and he immediately replies and says in a comedian (trying to make his voice sound deep) tone “There’s a Hungry Hippo in the House!”  My daughter laughs, and I look at him with a smile on my face and know instantly he got his sense of humor from me. 8)

[Hippo photo by my friend Sandy Blanchard]

So I take solace from some words my day job boss told me the other day.  When I asked him why he wanted to hire me he said ‘because he heard I was a natural entrepreneur and he wanted one on staff.’  When I thought about those words later in the day, my soul said ‘thank you grandpa’ because he is who I gained my natural entrepreneurial tendencies from…I just happen to be a woman girl.

I hope both my children will be able to express themselves throughout their lives in ways I was never able to in the past but aspire to in the future.

Are Your Children’s Identities Safe?
Nov 16 2008

The following is a guest post by a friend and fellow entrepreneur Julie Fergerson.  We met several years ago while each of us was in the middle of our very own first high tech start-up.  Julie is currently a VP at Debix.  Debix provides services to help you monitor your credit.  My husband and I signed up a while ago, and we recently signed up our kids.  We were at her daughter’s 5 year old birthday party that she mentions below.  We just got the results back for our kids who were part of a batch of 83 kids that were evaluated.  Thank goodness our kids are safe but 3 of those kids had compromised credit.  Check out Julie’s post below to learn more about how to protect your children’s identities.

Are Your Children’s Identities Safe?

Hi, my name is Julie and I am a mother of two little kids, age 2 and 5.  I am also an executive at Debix, the Identity Protection Network, and have been chasing criminals and stopping fraud over the past decade.  Recently, I helped design a new product to protect children’s identities.  As usual with any new product launch (July 28^th, 2008), I asked my friends at my daughter’s fifth birthday party to enroll and give me feedback on what they thought. 

I was stunned to find that two of the fourteen children at the party (age 4 and age 9) had someone else using their identities.  This hit so close to home that I decided to research the size of the problem.

So we scanned 500 children who were under the age of 18, and found that 1 in 20 kids (5%) already have someone else using their social security number.  To put that in perspective, that means about one kid in every classroom in the US is a victim of identity theft.  Worse yet, the average child victim had over $12,000 in debt and 12% of the child victims are age 5 and younger – shocking!

To ensure the results were accurate we hired Javelin Strategy and Research, a top-tier analyst firm to analyze the results and report their conclusions.   You can download the research report here: www.debix.com/research.

You can hear stories from the parents about their children being victims at (http://news.debix.com/index.php/categories/child-victims/).

As I talk about this problem with other Moms, the first question is always, “what does it mean that their kid is a victim of identity theft?”  It means the child will not be able to use his credit when he needs it for things as important as college loans, first apartments or even a first job.  As part of my research I met Lindsey, a college student at Texas State, who is living this problem.  When she applied for her first internship competing against 400 other candidates, she was thrilled when she got the job and received the company welcome gift.  Unfortunately a few weeks later, she received a letter rescinding her job offer – she was told she was not hirable because someone else was using her social security number.  After what she calls “a full time job” of working to clear her name for six months, she was able to restore her identity and get the job.  

The next question I get is “how can this happen?  Surely companies know the social security number belongs to a kid.”  The answer is no.  There is no system in place to warn companies and the Social Security Administration does not publish a database of social security numbers with names and ages of kids.  The social security administration has a formula for issuing a social security number, but you can’t tell the difference between a number that was issued to a 39 year old immigrant to the US and a newborn.  About all you can tell from the number is the year and location it was issued (check out SSA Algorithm for issuing SSNs.)

It is our job as parents to protect our children and give them every possible advantage when they become an adult.  We have to protect our kids as best we can so when they start out they have a clean record and aren’t starting adult life at a disadvantage.

The solution I built at Debix finds the problems and restores the child’s identity for $20 per year.  While we try to keep our pricing affordable, we also took the time to publish the steps a parent would need to do if they wanted to protect their kids on their own at www.childrenscreditcrisis.org. 

I also worked with the FBI to produce a webcast to teach parents how to protect their kids from Identity Theft.  Feel free to pass this information along.

*******
Do you have any stories to share about identity theft either from personal experience or a friend’s?

I Wanna Write A Blog Post, But I’ll Settle For A Haiku
Nov 12 2008

And I wanna be a cowboy too, but given my crazy self-inflicted schedule of two, three, four, five (yes each kid, the husband, and the house are also job-like at times), I can’t seem to find the time to get all those deep and meaningful posts written.  So, I’ll have to settle for a haiku and hope I win a MacBook Air.  Copyblogger is running a contest where the person who writes the winning Haiku on twitter will win a MacBook Air.  The second and third prizes look interesting too, but winning the MacBook Air will impress my husband more than the Epson printer I just wrote about. 🙂  

Not being one who writes haiku’s often (i.e., probably not since 5th grade), I had to rely on these examples from the Copyblogger post:

“Haiku is a form of Japanese poetry. It consists of 17 syllables broken up into three phrases of 5, 7, and 5 syllables respectively.

Here are two quick examples found on Twitter Search with the tag #haiku:

Been up way too long / Need about a week’s more sleep / Might not be enough

~ @MFlanders

The furnace is fixed / breath invisible again / how much is the bill?

~ @badboc

Got it? Obviously, the more clever, comedic, or compelling your haiku, the better your chances of winning.”

So here’s my haiku:

Working day and night / To change the world for parents / One diaper a day

I was going to write at the end ‘one diaper an hour’ but since it’s late and my brain isn’t at 100%, I wasn’t sure if ‘hour’ would be read as one syllable or two depending on what city/state/country the judges were from.  So I changed it to ‘a day’ to avoid any controversy.  Plus it can be a stinky (wish you could change that diaper more often) experience in a a start-up/small business/Internet endeavor so I figured if the diaper shoe fits…

Printing and Tweeting – A Good Combination!
Nov 8 2008

I never thought I’d be that excited about a printer, but here I am writing about one.  The main reason it’s so exciting to write about this one is because I got it free!  That’s like getting $350 (including ink) of stuff you can really use! 

I bet you are wondering why I got it free. Well it’s because I (@aruni) and Barbara Jones are both on twitter.  Barbara runs a company called One2One Network – The Women’s Word of Mouth Marketing Network and she discovered me on twitter and began following me a while back. 

OK, it’s not just because I’m on twitter, but part of getting lucky is being somewhere where people are looking for people like you.  So she probably thought since I write reasonably well in English and my blog is read by many entrepreneurially minded women, men, moms, and dads, that my experience with the printer might provide an interesting perspective. 

When she first asked me if I’d like an Epson Artisan 800 All-in-One printer, I tweeted back something like “heck yeah!” I then told my husband and he being the one that manages our home IT set-up as well as being our resident rocket scientist, was immediately skeptical.  First he grumbled “Well, what’s wrong with our current HP Photosmart 3210 All-in-One” that we’ve had for a few years.  The only response I could meekly muster was that the scanning feature didn’t work well.  He then asked if it was network ready (not just wireless…it had to be able to be plugged into with an Ethernet connection).  He also said it had to be Mac compatible.  Of course Barbara cheerfully tweeted it met all of those requirements.  She was probably wondering why I was looking a gift horse in the mouth or at minimum what kind of man I was married to. 

When it arrived and he opened the box, he took one look at the design and features and cracked a half smile (a rare occurrence when it comes to technical items – unless it’s a new Mac, Blackberry, or other Apple product) and said “You did good.”  I nodded knowingly thinking to myself ‘don’t I always!‘ 🙂  

He set it up and the last few weeks we’ve been using it for a variety of things from printing work related stuff, to kid’s birthday cards, maps, to scanning documents.  I have to say I’m impressed and here are the top 5 reasons why: 

1. My husband was impressed making it easier to get it installed and tested!
2. It has a document feeder just like a copier.  This is such a *HUGE* feature for scanning or copying multiple pages.  I no longer have to put one page down, open the lid, put another page down, etc.  I just set the pages I want to scan or copy on the top and press a few buttons.  It also scans to .pdf which I love!
3. It’s Mac compatible (see also item #1 above)
4. It’s WiFi and Ethernet ready (see also item #1 above) [Interesting side note: the Wi-Fi Alliance is headquartered at the Austin Technology Incubator, which is where I work during the day]
5. The design is very cool, modern, and sleek and fits perfectly on top of my little file cabinet.  It has a touch screen front interface for one touch copy and scanning.   

The only issue I’ve had with it is printing pages with heavy color and that’s probably because we use newspaper cheap paper.  A few months ago (for some cheap wad/had a coupon unknown reason) I bought a case of Office Depot premium multipurpose paper and it’s pretty thin.  I think I just began printing on it using the HP and now with the deep colors in the Epson, the pages sometimes come out feeling wet.  I changed the setting to draft but then it kind of dulls the color.  I guess I’ll have to suffer through some wet pages until I finish this case of cheap paper! 

So, although inertia (and the economy) might have prevented me from replacing our HP printer, I can honestly say that the ability to scan multiple pages easily would have swung me over to the Epson Artisan 800 All-in-One printer side of the camp quite some time ago. 

So thank you Epson, Barbara, and oh yeah twitter!

A Vote for Brown, Brains, and Change!
Nov 4 2008

I haven’t written about politics on my blog for a variety of reasons but mostly because I think everyone has a right to their own opinion and my blog is primarily about business and parenting…not politics.

However, given that a historic, unprecedented event has just happened in our lifetime, I felt compelled to write this post.  I am SO excited that Barack Obama was elected to be the next president of the United States!  Not just because I agree with much of his political philosophy, but also because he’s brown, has brains, and has the potential to heal wounds created throughout the world.

If you are someone who has not grown up with brown skin, this might not make sense to you but in my opinion this is a huge affirmation of the American dream.  My uncle, a geography professor, was turned away from a restaurant while visiting Virginia New Mexico because of the color of his skin.  When I was 8 or 9 years old, a blonde little boy turned to me in the walkways outside my elementary school and yelled at me calling me the ‘n’ word.  I had never heard that word before, yet I felt the hate emanating from this young boy, and I still remember the fear I felt standing there all alone wondering why this boy hated me so much. 

I’m not even Black (I’m South Asian), but I (and other members of my family) were lumped into the non-White category.  When I lived in West Texas, the difference was even more pronounced.  I grew up self conscious of my skin color and even now I have moments where I wonder if I truly fit in…despite being married to a White man!   Women and Black men have had to consistently work twice as hard and be twice as good to be recognized at the same level as White men in this country. 

Time will tell if Obama was the right pick, but the fact that he was picked in this country in 2008 means to me that we’ve reached a turning point in our history.  People who are not White and not even men (thanks to Hillary Clinton and Sarah Palin) now have a living breathing example of how it can be done.

Obama, to me, epitomizes working hard (no riding daddy’s coattails), focusing on education, prioritizing family values, and taking a thoughtful analytic (that man is smart!) approach before acting.  As an added bonus, he appears to know how to speak proper English! 🙂

Not only has he broken color barriers, he has broken social media barriers.  He has run the biggest, first, and most effective political campaign that has ever been run (oh what money can buy)!  By his campaign’s avid use of twitter, YouTube, blogs, MySpace, email campaigns, etc., he has single handedly affirmed an entire new industry and demonstrated how using the Internet and social media can have a huge impact on the success of campaigns, businesses, and causes.  If there was any doubt by individuals and big companies as to the efficacy of social media, it has now been shattered!   

I was 3 when I came to the United States with my parents, and we landed in Pennsylvania.  I was 21 when I became a naturalized citizen in New Mexico.  I am now many years older, live in Texas, and tonight I saw the window of opportunity open wider for my light brown kids…

God Bless America!