Crossing the Corpus Callosum – Music & Analytics
Dec 27 2014

Entrepreneurs can be a little conflicted at times.  Some of us are very analytical and logical.  Some are very creative (artistic, musical, etc.) and conceptual.  Some are both. For those of us who cross the corpus callosum often, it can cause some interesting right brain/left brain integration challenges and short circuits.  I know this from personal existential experiences…we can sometimes be misunderstood.  We know how to use a spreadsheet, but all of our ideas and feelings can’t always be confined to a logical process of deduction.  Maybe it’s like wearing bi- or tri-focals when the switch happens…seconds or sometimes hours or days of disorientation?

Back in March 2014, I put two Songs In The Wild and although I’m light years away from being rich off of them, the experience and the journey of creation were huge learning experiences for me.  I think creating music is an entrepreneurial endeavor fraught with danger, risk, fear of rejection, as well as a low chance of a big or any payback.

My kids created iMovie videos of my two songs in the wild: Save Me From Myself (YouTube) and Soul Escape (YouTube) a month or so ago and I’m finally finding the time to blog about them.  They did a great job under a lot of pressure, with very little direction from me on a very low budget.  I gave them an extension on their mini-contract because we wanted to use photos from our recent trip to Sri Lanka. We had some breakdowns in negotiations and delayed deliverables (mostly due to my lack of proper oversight of the process), and I had to tell them that whining, crying, and feigning ignorance doesn’t help when you are trying to finalize a deal. 🙂 A good life lesson!

The videos will hopefully make you smile and laugh at the sometimes random, funny images they chose for the songs. I love them and I love that they and their friends have told me (they could have been lying to protect mom’s fragile ego) they liked the songs.  A couple of my son’s friends even purchased them on iTunes!  Please watch the videos and let me know what you think.  They are embedded below and are on YouTube.  Thank you in advance for taking the time to watch and listen to them!  Facebook page: https://www.facebook.com/MetaphorMania

Co-written by Aruni S. Gunasegaram (lyrics & singing) and Brett Jason Wintermeyer (musical arrangement). Produced, arranged, & recorded by Ron Wikso. Chris Tondre (Guitars and Bass), Derek Morris (Keyboards), Chad and Natasha Hudson (Background Vocals), Ron Wikso (Drums).  Album cover designs by Marla Shane .

Author: | Filed under: entrepreneurship, FYI, Just For Fun, music | Tags: , , , | 4 Comments »

SXSW 2014: Edu, Music, and Pi Day
Mar 17 2014

Pi-In-SkyThis is the first time in several years that I did not attend any SXSW interactive events…not a single one.  I don’t feel that I missed out on anything other than not seeing some folks in person who I usually “see” online.  Instead I attended SXSWedu and finagled a wristband for SXSW music, and I had a great time.

I was at SXSWedu for my company and it felt to me like the early days of SXSW interactive.  There is so much going on in the world of ed tech.  I learned a lot and we all met some great potential partners.  A friend invited me to go with her to SXSW music, and I heard some really great bands including Kelly Willis & Bruce Robison, Suzanne Vega, David & Olivia, Boy & Bear, and I even got to Pi-Day-Interviewwatch a hip hop contest. I saw a few performances by amateurs who made me feel better about my two songs that I’m about to release via DistroKid (after I get an album cover created & designed).  I will do a blog post soon linking to the places where you can find my songs.

My kids are helping me create a YouTube video of images.  We are going to draft up a contract so they get some experience with a business negotiations (i.e., mom decides what they get paid), they get experience creating something and putting it on YouTube, and I get a good deal a beautiful video created by my kids.

Well, I don’t have anything else I want to write, so I’m leaving you with some photos and images of Pi Day that happened on 3/14/14.  One is a photo in downtown Austin at SXSW where planes where creating Pi in the Sky and the other was an image that showed up somewhere in one of my email accounts.

 

 

Author: | Filed under: entrepreneurship | Tags: , , , , , , , , , | 1 Comment »

A Vote for Brown, Brains, and Change!
Nov 4 2008

I haven’t written about politics on my blog for a variety of reasons but mostly because I think everyone has a right to their own opinion and my blog is primarily about business and parenting…not politics.

However, given that a historic, unprecedented event has just happened in our lifetime, I felt compelled to write this post.  I am SO excited that Barack Obama was elected to be the next president of the United States!  Not just because I agree with much of his political philosophy, but also because he’s brown, has brains, and has the potential to heal wounds created throughout the world.

If you are someone who has not grown up with brown skin, this might not make sense to you but in my opinion this is a huge affirmation of the American dream.  My uncle, a geography professor, was turned away from a restaurant while visiting Virginia New Mexico because of the color of his skin.  When I was 8 or 9 years old, a blonde little boy turned to me in the walkways outside my elementary school and yelled at me calling me the ‘n’ word.  I had never heard that word before, yet I felt the hate emanating from this young boy, and I still remember the fear I felt standing there all alone wondering why this boy hated me so much. 

I’m not even Black (I’m South Asian), but I (and other members of my family) were lumped into the non-White category.  When I lived in West Texas, the difference was even more pronounced.  I grew up self conscious of my skin color and even now I have moments where I wonder if I truly fit in…despite being married to a White man!   Women and Black men have had to consistently work twice as hard and be twice as good to be recognized at the same level as White men in this country. 

Time will tell if Obama was the right pick, but the fact that he was picked in this country in 2008 means to me that we’ve reached a turning point in our history.  People who are not White and not even men (thanks to Hillary Clinton and Sarah Palin) now have a living breathing example of how it can be done.

Obama, to me, epitomizes working hard (no riding daddy’s coattails), focusing on education, prioritizing family values, and taking a thoughtful analytic (that man is smart!) approach before acting.  As an added bonus, he appears to know how to speak proper English! 🙂

Not only has he broken color barriers, he has broken social media barriers.  He has run the biggest, first, and most effective political campaign that has ever been run (oh what money can buy)!  By his campaign’s avid use of twitter, YouTube, blogs, MySpace, email campaigns, etc., he has single handedly affirmed an entire new industry and demonstrated how using the Internet and social media can have a huge impact on the success of campaigns, businesses, and causes.  If there was any doubt by individuals and big companies as to the efficacy of social media, it has now been shattered!   

I was 3 when I came to the United States with my parents, and we landed in Pennsylvania.  I was 21 when I became a naturalized citizen in New Mexico.  I am now many years older, live in Texas, and tonight I saw the window of opportunity open wider for my light brown kids…

God Bless America!

Author: | Filed under: competition, diversity, parenting, social media, success, success story, twitter | Tags: , , , , , , , , , , | 32 Comments »

Social Media Mania – What’s A Gal To Do?
Dec 13 2007

Wendy at eMoms at Home did a post recently where she asked her readers “How do you Use Social Media to Promote Your Business?”  I didn’t have time to answer then and I’m sure I missed out on the free books, which is OK because I never seem to have time to read any books these days.  I’ve had a few days off from software testing, so I figured I’d do a post about it.

There are so many aspects to social media that it’s tough for an entrepreneur to keep up.  I mean we still have to sleep!  Fortunately, I’m fairly social.  I mentioned on a post that Liz Strauss did recently called Business and Life: Are You Making the Most of the Conversation? that “I am a Participant, rarely a Lurker, and often a Listener.”

It is fun making friends all over the world and it’s easy to be social from behind your computer when it fits with your schedule.  In the past I resisted joining sites like facebook because of the time commitment. 

To do a social network right, I figure it means committing significant time to it.  When you are launching a start-up, planning to raise funds, taking care of kids, maintaining a house, etc., it’s not easy to be as active as one should be in these networks over time.  But so far it’s been fascinating to see how other people interact with the networks.  I mean can you believe that facebook has over 55 million users all over the world?  That is amazing!  So here’s what I’ve done and what I’ve observed:

I started this blog (it had a different name before) with the help of Connie Reece. She gave me the kick start I needed! I think I did my first post back in May 2007. The blog has been fun and I know it has driven some additional traffic to my company site, Babble Soft, but to date I haven’t seen that it’s resulted in more than just a few additional sales. As a result of having a blog, I joined MyBlogLog, FeedBurner, Technorati, StumbleUpon, Digg, and BlogHer. Wendy was also kind enough to invite me to join the Home Business & Entrepreneur FeedBurner Ad Network. I haven’t made much money from these particular ad networks (maybe in total $100) but it has given me exposure to other bloggers and made me aware of other businesses.

I entered some competitions to hopefully win prizes and get additional exposure. I can’t remember all of them but I know I did one at Alpha Moms and I just entered Intuit’s Just Start challenge where I have the potential to win $50K for my business! The ‘vote for me’ widget will be on the right hand side of my blog until shortly after their voting deadline of December 16. After I sent an email to some friends asking if they would vote for me, I found out that people had to log in to do so. Knowing how much I hate to create unnecessary logins, my guess is that I won’t win on votes, but I might win in the unique idea category and because we have jokingly referred to our Baby Insights application as “Quicken for Baby.” 🙂

I have participated in some blog memes: 8 Random Things About Me and Blogging Tip Meme. Neena just tagged me again for a My Favorite Words theme. Memes give you exposure but they are time consuming so I think after doing this last meme, I will have to put a notice somewhere to let people know not to tag me unless they let me know first because I would hate to leave a meme go unanswered. I’m answering the Favorite Word meme by bolding my favorite words in this post (in case you were wondering why some of the words are in bold text). Isabella at Change Therapy I hope that’s OK with you! What do these words say about me? I guess that I’m a driven, committed, somewhat zany, looking to learn, searching for connection/peace, sleep deprived, mom-ified, and sometimes creative.

I joined LinkedIn. I’ve found LinkedIn to be useful for business related networking…for answers to specific questions. I haven’t yet established a deal or attempted to look for employees there which I hear is what it’s meant for. I’ve been able to answer a few questions on LinkedIn but I don’t think I’ve contributed to the increase of anyone’s business yet.

I joined facebook. Mostly to learn from the king of social networking sites. I may do some targeted ads there some day when time and money permit.  I also set up a company page on facebook for Babble Soft.

I engaged a full service SEO/SEM firm.

I just joined twitter. I even added the little widget to my sidebar, and I integrated it with facebook. I really resisted joining twitter. I had no idea why anyone would be interested in my day to day activities. More importantly I didn’t think I would be interested in anyone else’s day to day activities! I already have about 20 followers. You may be wondering what pushed me over the edge and made me join twitter…well it was the Duran Duran concert I attended earlier this week. I was there and I suddenly thought ‘wouldn’t it be great if I could tell my friends and random strangers about the fact I’m at this cool concert?’ and then all of a sudden I “got” twitter! Will it result in additional business? I’m not sure. Time will tell.

I have not yet joined MySpace or YouTube (but I’ve been to the site many times).  If I had to guess, I will probably join YouTube before MySpace, but first I need to create some videos!

Overall, I think I’m still at the tip of the iceberg when it comes to building a powerful online network and I’m a little bit afraid of getting in too deep and getting stuck in a networking hole somewhere.  I’m not sure if that makes sense to anyone, but it’s a fear I face nonetheless.  Maybe I’ll find peace there instead.

Author: | Filed under: babble soft, blogging, competition, entrepreneur, entrepreneurship, networking, social networks | Tags: , , , , , , , , , , , , , , | 13 Comments »